Monday, July 1, 2024

Marketing and Analytics

Razorfish
Marketing transformation leader Razorfish, a Publicis Groupe agency, announced the launch of R-Index, a proprietary data solution. In collaboration with Google Cloud, R-Index is built for the future of measurement and on the foundation of adaptable, predictive algorithms, helping to score both brand performance and consumer sentiment across the comprehensive...
Reltio
The latest release of the Reltio Connected Data Platform expands GenAI capabilities, adds Product and Supplier velocity packs, enhances audience-segmentation capabilities Reltio, a leader in data unification and management solutions, announced the latest release of the Reltio Connected Data Platform, which further empowers data leaders by enhancing its AI-powered platform...
Intero Digital
Intero Digital, a leading innovator in digital strategy solutions, is excited to announce the launch of Intero GRO (Generative Response Optimization) - a proprietary advancement in Generative Engine Optimization (GEO). This state-of-the-art service is designed to optimize websites for top placement and positioning and to enhance performance in both...
SAS
SAS, a global leader in data and AI, is adding new generative AI (GenAI) capabilities to its MarTech solution SAS Customer Intelligence 360. In a new integration with Amazon Bedrock from Amazon Web Services (AWS), these capabilities help organizations transform data into business insights that enhance business operations to elevate the customer experience. New...
Higher Logic
AI Assistant, AI Suggested Tags, and Bulk Upload with AI mark a new era in AI-powered member and customer engagement Higher Logic, the leading online community platform provider, announced the launch of three new AI-enabled tools. These features, AI Assistant, AI Suggested Tags, and Bulk Upload with AI, currently in...
Exchange Solutions
Exchange Solutions, a leading provider of personalized loyalty solutions, proudly announces the launch of groundbreaking Generative AI features integrated into its loyalty platform. This innovative advancement, now available for use within the SaaS console, marks a significant milestone in enhancing marketer efficiency and effectiveness in loyalty program management. The newly...
Fairgen
Fairgen, the company generating accurate AI responses to surveys, has raised $8 million to date in Seed funding, led by Maverick Ventures Israel, with participation from Tal Ventures, IGNIA and Creator Fund to move consumer insights into the AI era. The company is launching FairBoost, its flagship solution that doubles the...
Graphite
The technology, which has powered winning SEO strategies for hyper-growth agency clients for years, is now available to any organization as a self-service SaaS offering  Graphite, the AI-enabled SEO agency co-founded by Ethan Smith and Marcos Ciarrocchi, unveiled a first-of-its-kind topical SEO platform, powered by AI, called the Graphite Platform. For years, hyper-growth...
Salesforce
Slack strengthens its AI-powered platform as it continues rolling out native generative AI capabilities to users, including enhanced search, channel and thread summaries, and a new recap feature Salesforce announced that Slack AI — which uses a company’s conversational data to help users work faster and smarter — is now available...
Qualtrics
Qualtrics, the leader and creator of the experience management (XM) category, announced the appointment of Gurdeep Singh Pall as its first-ever President, AI Strategy. Pall will guide the company's AI initiatives as Qualtrics develops powerful, generative, causal and predictive AI innovations powered by the world's largest database of human sentiment. Qualtrics...