Martech

Automation in AI

AITech365’s Weekly Roundup: Discover the Most Recent News From Microsoft, OpenAI, Cohere Health and more

Here is AITech365’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances...

Advertising and Sales

Kyndryl & VML Partner to Shape the Future of Customer Experience

Kyndryl, the world’s largest provider of mission-critical IT services, and VML, a WPP global brand creative and digital transformation leader, unveiled a strategic partnership...

AEO vs SEO: How to Make Your Content the Answer, Not Just a Link

Until recently, search involved typing a handful of keywords into a search box and scrolling for links to answers. Today, people ask full questions...

Customer Experience

Smarsh Uses Salesforce Agentforce to Launch AI Support Agents

Smarsh, the global leader in communications data and intelligence, has announced the integration of Salesforce’s Agentforce to enhance its AI-driven customer service operations. Known...

Martech

Snap Inc. Unveils Imagine Lens, Revolutionizing Creative Expression with AI

Snap Inc., the pioneer in camera technology and creative tools, announced the launch of the Imagine Lens, its first Open Prompt Image Generation Lens....

Customer Experience

Inkeep Secures $13M to Deploy AI Agents Across Teams

Inkeep, a leading provider of AI-driven solutions for customer-facing teams, has announced the successful closure of a $13 million seed funding round. The investment...

Automation in AI

AITech365’s Weekly Roundup: Discover the Most Recent News From Microsoft, Varonis Systems, TestingXperts and more

Here is AITech365’s Weekly Roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances...

How to Optimize Content for AI Answer Engines?

For years, SEO worked like a formula; optimize keywords, climb the ranks, and collect clicks. But that formula is breaking down. AI-driven search now...

Martech

Meta Unveils Expanded AI-Powered Incremental Attribution for Smarter Ad Measurement

Meta has enhanced its attribution tracking arsenal by rolling out a more robust version of its incremental attribution model, giving advertisers deeper insight into...