Martech

Featured Articles

How Netflix Uses AI for Operations Beyond Content: Workforce, Localization & Efficiency

When people talk about Netflix and AI, the conversation almost always starts and ends with recommendations. What should I watch next. Why did this...

Featured Articles

2027 Outlook: The Rise of Autonomous Marketing Departments

In 2024, most marketing teams were still experimenting with chatbots. These tools answered questions, rewrote copy, and helped teams move a little faster. Useful,...

Customer Experience

Eckoh and boost.ai Forge Strategic Alliance to Elevate Secure Conversational AI Adoption

The global leader in secure customer engagement solutions for human and AI agents, Eckoh, has announced its strategic partnership with a trusted leader in...

Featured Articles

Inside Starbucks’ AI-Powered Loyalty and Personalization Engine

Starbucks was never just about coffee. It was about space. The third place. Not home, not work, but somewhere familiar enough to linger. For...

Featured Articles

The Future of Creative Work: AI-Human Collaboration Models That Will Dominate by 2030

By 2030, using AI the way we use tools today will be a mistake. Not a dramatic one. A slow one. The kind that...

Featured Articles

Synthetic Media vs. Traditional Production: Which Drives Better ROI?

Marketing teams are under fire. Deadlines don’t wait. Budgets don’t stretch. Every week it’s the same struggle. You need videos. You need images. You...

Marketing and Analytics

Kasada Launches AI Agent Trust for Secure Agentic Commerce

Kasada announced the launch of AI Agent Trust, designed to help brands securely manage the growing volume of AI agents and automated traffic interacting...

Marketing and Analytics