Martech

Featured Articles

The AI Playbook for Zero-Ops Marketing

Marketing today is stuck in a loop. Teams spend most of their time doing the boring stuff. The tagging, the resizing, the checking, the...

Featured Articles

Deterministic Personalization vs. Probabilistic AI Personalization

Marketers have more data than ever. Trillions of clicks, searches, purchases, signals. You would think that means perfect personalization. But it does not. Most...

Featured Articles

The Collapse of Martech Tool Bloat: AI Consolidation Forecast for 2026–2028

At some point, every modern marketing team asks the same quiet question. When did our stack start running us. For the last decade, the...

Featured Articles

The AI Playbook for Seamless Cross-Channel Journey Orchestration

Marketing is not what it used to be. You used to build a campaign, schedule it, send it, and hope it worked. That worked...

Marketing and Analytics

Structured Names Stacey Epstein as CEO to Drive AI Growth

Epstein to Lead Enterprise Expansion and Global Rollout of AI-Native Platform Built to Drive Partner Engagement, Personalization, and ROI at Scale Structured, the enterprise leader...

Marketing and Analytics

Zeta Global and OpenAI Join Forces to Advance Answer-Driven Marketing with Athena by Zeta

At CES 2026, Zeta Global announced a landmark collaboration with OpenAI to supercharge Athena by Zeta™. The partnership moves AI from the "sidebar" of...

Customer Experience

iQor CXBPO™ Acquires OP360 to Expand Global CX Reach

iQor CXBPO™, a global leader in customer experience business process outsourcing (“BPO”), announced its acquisition of OP360, a high-performing BPO provider known for its...

Featured Articles

From CDPs to CIP (Customer Intelligence Platforms): The Next Martech Evolution

Every company talks about data. Every marketer talks about knowing their customer. We have tools, platforms, dashboards, and endless spreadsheets. CDPs made it possible...

Featured Articles

The AI Playbook for Martech Stack Modernization

Most marketing teams did not plan their current stack. It happened over time. One tool added to solve one problem. Another layered on after...

Featured Articles

The Rise of Synthetic Audiences: How AI Will Redefine Market Research

Market research is in trouble. People are not answering surveys like they used to. Conducting focus groups can be very expensive, occasionally exceeding the...

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