Featured Articles

Featured Articles

From CDPs to CIP (Customer Intelligence Platforms): The Next Martech Evolution

Every company talks about data. Every marketer talks about knowing their customer. We have tools, platforms, dashboards, and endless spreadsheets. CDPs made it possible...

Featured Articles

The AI Playbook for Martech Stack Modernization

Most marketing teams did not plan their current stack. It happened over time. One tool added to solve one problem. Another layered on after...

Business Technology

AI Observability Platforms vs. Traditional MLOps: What Leaders Must Choose

Over the last few years, MLOps has solved a hard problem. As a result of this, teams are now able to train, version, and...

Business Technology

How Airbnb’s AI Engine Enhances Trust, Pricing & Discovery

Imagine trying to match millions of travelers with millions of completely unique homes. No two Airbnb’s are alike. Unlike hotels, there is no standard...

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The Rise of Synthetic Audiences: How AI Will Redefine Market Research

Market research is in trouble. People are not answering surveys like they used to. Conducting focus groups can be very expensive, occasionally exceeding the...

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The AI Playbook for Autonomous Personalization

Most personalization today feels obvious. You see it coming. You know why it showed up. And once you know that, it stops feeling personal....

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How Shopify Uses AI to Power Growth for 2 Million Businesses

AI has become the loudest word in Martech. Every platform claims intelligence. Every update promises transformation. Yet on the ground, most teams are still...

Business Technology

The End of Dashboards? How Conversational Analytics Will Replace BI Tools

We are surrounded by data, yet clarity feels harder than ever. Every team has dashboards. Every dashboard has charts. Still, decisions move slowly. That...

Business Technology

Multimodal AI vs. Text-Only AI: Which Drives More Business Value?

Text-only large language models started the GenAI revolution. They showed everyone what AI could do with just words. Writing emails, summarizing documents, helping with...

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