Advertising and Sales

Guidefitter Partners with Taurus Holdings, Bringing “Field-Proven” Performance to the Industry’s Largest Professional Network

Guidefitter, an emerging leader in outdoor recreation technology dedicated to strengthening connections between brands, professionals, and the outdoor community, announced a strategic partnership with...

Advertising and Sales

Surfside Enhances Commerce Media with In-Store Inventory to Power Personalized Retail Media Across Brick-and-Mortar Stores

Surfside, a leading retail media platform in advertising, is expanding its offering in Commerce Media to include in-store inventory. This is to enable brands...

Advertising and Sales

INVNT® Names James Kinney as Global Chief AI Officer

INVNT, the innovation-led global brand storytelling agency, announced the appointment of James Nicholas Kinney as its first Global Chief AI Officer, a role designed...

Advertising and Sales

billups Unveils audrai: AI-Driven Agentic System to Revolutionize OOH Advertising

billups, the world’s largest independent Out-of-Home (OOH) technology and managed services firm, announced a major leap forward in its product suite with the launch...

Advertising and Sales

Stingray Bolsters Global Audio Reach with TuneIn Acquisition

In one fell swoop, Stingray Group Inc. has struck a deal to acquire TuneIn Holdings, Inc. For up to US$175 million, the deal includes...

Advertising and Sales

Banzai Acquires AI Web Dev and Hosting Platform Superblocks

Banzai International, Inc., a leading marketing technology company that provides essential marketing and sales solutions, announced it has acquired the assets of privately-held Superblocks,...

Advertising and Sales

LeadingResponse Names Surya Chikkala Chief Digital & Technology Officer

Veteran digital leader joins to advance data-driven marketing services, enhance client engagement, and support the company’s continued growth. LeadingResponse, the national leader in consumer engagement,...

Advertising and Sales

Why Paid Search Advertising is Evolving: Understanding Google’s AI-First Approach

Paid search advertising is standing at a crossroads. What began as a discipline built on keywords, bid adjustments, and manual testing has been overtaken...

Advertising and Sales

Kyndryl & VML Partner to Shape the Future of Customer Experience

Kyndryl, the world’s largest provider of mission-critical IT services, and VML, a WPP global brand creative and digital transformation leader, unveiled a strategic partnership...

Advertising and Sales

Gracenote’s New AI-Powered MCP Server Poised to Revolutionize CTV Search & Discovery

Nielsen’s Gracenote division has unveiled the Gracenote Model Context Protocol (MCP) Server, a powerful new tool designed to enhance Connected TV (CTV) platform capabilities...