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NielsenIQ launches GenAI tool NIQ Ask Arthur in NIQ Discover that allows users to unlock the power of data

NielsenIQ (NIQ) , the global leader in measurement and data analytics, is pleased to announce that 'NIQ Ask Arthur'—a groundbreaking GenAI-powered tool— has been integrated into NIQ...

NIQ and GfK Complete Combination, Creating the World’s Leading Consumer Intelligence Company

NielsenIQ and GfK together offer the Full View, the world’s most complete and clear view of consumer buying behavior combined with unparalleled omnichannel...

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