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NielsenIQ launches GenAI tool NIQ Ask Arthur in NIQ Discover that allows users to unlock the power of data

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NielsenIQ (NIQ) , the global leader in measurement and data analytics, is pleased to announce that ‘NIQ Ask Arthur’—a groundbreaking GenAI-powered tool— has been integrated into NIQ Discover. This transformative solution delivers global AI-powered search and personalized recommendations for streamlined data analytics and informed decision-making. The launch of ‘NIQ Ask Arthur’ is an important milestone for NIQ Labs. Positioned as an innovation powerhouse, NIQ Labs is poised to accelerate the future of innovation by solving customer problems and discovering new paths to growth. NIQ Labs connects investments to a comprehensive set of data sources, using intuitive business intelligence tools and predictive analytics powered by Generative AI (GenAI) and leading data science to usher in the next era of inventive products.

Users can dive deeper into data sets using the voice-activated AI features of ‘NIQ Ask Arthur’. With this radical change in data-driven choices, NielsenIQ demonstrates its commitment to advanced analytics.

NIQ Discover, a state-of-the-art data display solution, accelerates access to insights for CPG manufacturers and merchants. It creates new, easy-to-use paths to insights using the power of on-demand data from multiple datasets. NIQ Discover is designed to help CPG manufacturers and sellers gain, measure, and track meaningful insights faster to find out what matters most to their business with a single, centralized platform.

NIQ Ask Arthur in NIQ Discover enhances insights so users can efficiently discover valuable information, enrich the brand story and unlock access to data. Current and new users can find meaningful information, trends and patterns that might otherwise go unnoticed, bringing them to the most relevant areas of analysis. At NIQ we offer the Full View™ and maintain the highest standard for data accuracy and quality. GenAI helps NIQ Discover users decipher diverse formats and solve complex business issues.

Also Read: Forum Systems Releases GenAI Productivity-Risk Framework and two Fine-tuned Models for Enterprise Customers

“The vision of using AI for data analytics and storytelling is incredibly powerful. Promoting access to data and analytics is crucial to helping users make informed decisions and driving innovation. NIQ Ask Arthur” unlocks the power of analytics at Discover platform,” said Troy Treangen, Chief Product Officer, NIQ.

With NIQ Ask Arthur in Discover, users can save time by proactively suggesting insights and simplifying data navigation through a seamless, AI-based conversation experience.

Thanks to NIQ’s investment in the advanced NIQ Discover platform, coupled with our diverse data types and deep industry expertise, NIQ Ask Arthur delivers unparalleled value to customers.

NIQ is best placed to understand the data and business questions that will help brands tell their story. The company’s flexibility and rapid deployment strategies have driven tremendous technological advancements. Over the past year, the NIQ Discover platform has experienced extraordinary growth, from 2,500 users in January 2023 to an impressive 40,000 in 71 countries today, a clear testament to NIQ’s technological expansion. NIQ‘s rapid technology deployment, increased user engagement and global footprint highlight the company’s unparalleled flexibility and innovation in the technology industry. These developments accelerate insights across industries, channels and products, enabling rapid insight at unprecedented scale to deliver the Full View™.

Source: BusinessWire


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