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AI-Powered Marketing Automation: A Complete Guide for Beginners

Artificial intelligence (AI) continues to strengthen its hold on every industry, especially marketing. The AI technology market is extensive, reaching approximately $200 billion in...

News

CalypsoAI Appoints Donnchadh Casey as Chief Operating Officer

Former Qualtrics Chief Customer Officer to Lead CalypsoAI’s GTM Strategy and Support the Company’s Rapid Growth CalypsoAI, the leader in AI Security and Enablement, announced...

Automation in AI

Valer Engages Trevelino/Keller to Amplify New Brand and Growth Marketing Strategy

Outcome-driven agency will support healthcare technology provider in its mission to create simpler, faster, patient-centric healthcare delivery Trevelino/Keller, a nationally ranked growth PR and marketing...

Automation in AI

The Starr Conspiracy Revolutionizes Market Research for Work Tech Clients with Release of AI Research Assistant

"Ocho" Generates Transformative Insights From Proprietary, Licensed and Public Data about Work Tech Companies The Starr Conspiracy, a leader in brand, marketing and go-to-market strategy...

AI in Marketing: Are Machines Outsmarting Your Competition?

Life's all about change, right? Well, marketing's no exception. AI marketing, thanks to cool tools like ChatGPT, is shaking things up big time. It's...

Generative AI

EVERSANA to Use Adobe Firefly for Enterprise in Creative Development & Modular Content Production for Life Sciences Marketing

Adoption of Adobe generative AI capabilities to propel personalized content to patients, providers and payers across the brand lifecycle EVERSANA, a leading provider of commercial...

Generative AI

‘Do It Right’ with AI: Ally creators experiment with generative AI in marketing test case

Ally Financial Inc. announced the early results of an experimental generative AI use case with its marketing team designed to help understand the real-world...

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Tag: Marketing

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