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Generative AI

EVERSANA to Use Adobe Firefly for Enterprise in Creative Development & Modular Content Production for Life Sciences Marketing

Adoption of Adobe generative AI capabilities to propel personalized content to patients, providers and payers across the brand lifecycle EVERSANA, a leading provider of commercial...

Generative AI

‘Do It Right’ with AI: Ally creators experiment with generative AI in marketing test case

Ally Financial Inc. announced the early results of an experimental generative AI use case with its marketing team designed to help understand the real-world...

Marketing and Analytics

BioXcel Therapeutics Receives Permanent J-Code for IGALMI™ (dexmedetomidine) Sublingual Film from Centers for Medicare & Medicaid Services

BioXcel Therapeutics, Inc., a biopharmaceutical company utilizing artificial intelligence to develop transformative medicines in neuroscience, announced that the Centers for Medicare & Medicaid Services...

Marketing and Analytics

Rally Introduces Rally® AI™ Recruitment Marketing Assistant

Rally AI is the first AI tool in recruiting that uses benchmark data, recommendations and best practices to guide professionals in building a stand-out...

Machine Learning

Scibids Strengthens Senior Leadership With the Appointment of Rafael Alfaro as Head of Brand Partnerships

Scaling partnerships with leading brands, Rafael will help to bolster Scibids’ position at the frontier of AI-led marketing Scibids, the global leader in artificial intelligence...

Machine Learning

Independent Study Reveals Almost Half of Marketers Do Not Trust the Reliability of Their Data

A commissioned study conducted on behalf of Zeta Global finds that marketers must invest in integration to deliver superior experiences and increase revenues Zeta Global...

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