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Marketing and Analytics

Zeta Marketing Named Leader in 2024 Email Marketing Report

Highest possible scores received in 13 of 22 criteria, including Vision, Artificial Intelligence, Personalization, Legacy Tech Integration, and Roadmap Zeta Global, the AI-Powered Marketing Cloud,...
Automation in AI

Stagwell’s (STGW) The Harris Poll Acquires BERA to Further Strengthen Harris Quest AI Capabilities with Predictive Brand Technology

The Harris Poll, a global public opinion and advisory firm, and part of Stagwell has acquired BERA, a leading predictive brand technology platform. The acquisition will integrate...
Marketing and Analytics

Zeta Global Launches The Zeta Economic Index, An AI-Powered Barometer Of The US Economy

The Zeta Economic Index uses proprietary data and Generative AI to synthesize trillions of behavioral signals to produce a real-time snapshot of the state...

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