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Marketing and Analytics

Playground xyz and TVision Join Forces to Create First True Cross Channel Attention Measurement for YouTube

Playground xyz, the leading attention measurement and optimisation platform, announced its partnership with TVision, the company measuring every second of TV and CTV viewer...

Marketing and Analytics

Core BTS Selected as a Microsoft 365 Copilot Partner

Core BTS, a full-service digital transformation consulting firm, announces that the company is now a Microsoft 365 Copilot Partner. Core BTS is one of...

How AI in Content Marketing Can Improve Your Content [With Use Cases]

Companies can derive significant benefits from leveraging the capabilities of AI in marketing, sales, and customer service functions. The incorporation of AI in marketing is...

Marketing and Analytics

Agillic announces the appointment of Martin Lindboe as its new Chief Technology Officer

Agillic reinforces its best-of-breed platform commitment, welcoming Martin Lindboe as CTO. With a distinguished career spanning software development, entrepreneurship, and corporate leadership, Martin Lindboe...

Marketing and Analytics

Botify Announces New Measurement Benchmark Model for Confidently Calculating Return on Organic Search Spend

Early-stage client testing and input validates a new measurement standard for reliably calculating the return on investment for SEO. Botify, a leading performance marketing platform...

Marketing and Analytics

Marketing and AI Contact Center Veteran Joins Invoca’s Executive Team as CMO

Former Demandbase and Replicant CMO Peter Isaacson joins Invoca after the company surpassed $100 million in annual recurring revenue (ARR) during its last fiscal year Invoca, a...

Marketing and Analytics

Acquia Digital Asset Management Platform Empowers Marketing and Creative Pros to Leverage Generative AI

Native Integration for AI-Generated Product and Image Descriptions Speed Time to Market for Digital Assets Used Across Customer Channels Acquia, the digital experience leader, announced new...

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Tag: Marketing and Analytics

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