Strategic acquisition of UXReactor enhances Ascendion’s AI-driven experience design, strengthening end-to-end digital solutions
Ascendion, a leader in AI-driven software engineering services, announced the acquisition of UXReactor, an award-winning user experience (UX) strategy and design firm. This strategic acquisition significantly enhances Ascendion’s ability to deliver next-generation, human-centric digital experiences that drive business acceleration and competitive edge.
This move marks another major milestone in Ascendion’s ongoing strategy to expand its innovation and growth footprint. Over the past two years, the company has completed key acquisitions and initiatives—including the purchase of Nitor Infotech to bolster product engineering capabilities, the launch of four global AI Studios, and the establishment of a new Latin America headquarters in Mexico.
By integrating UXReactor’s specialized capabilities, Ascendion now offers deeper value across experience strategy, product and platform design, UX research, and full-cycle digital transformation—all seamlessly blended with its AI-powered software engineering expertise.
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Founded in 2015 and headquartered in Pleasanton, California, UXReactor is known for its excellence in experience innovation. With a global presence across the U.S., Asia, and South America, the firm helps organizations ranging from agile startups to Fortune 500 giants to unlock growth and enhance performance through design thinking and strategic UX execution.
“This relationship strengthens Ascendion’s ability to create long-lasting, high-value impact for clients, and reflects a focused commitment to advancing AI-powered software engineering,” says Karthik Krishnamurthy, CEO, Ascendion. “Combined with the power of our ASCENDION AVA+ platform and talented engineers, UXReactor will help our clients design, build, and scale innovative experiences faster and with greater impact, all to the power of AI.”
The acquisition formalizes a successful partnership between the two companies that began in 2024 and has already yielded strong results for clients across industries:
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Accelerating Strategy: In Silicon Valley, the two firms collaborated to co-develop a user-centric strategy and design concept for a major software company. The initiative aims to capture a billion-dollar market opportunity, with engineering momentum now driven by Ascendion’s product teams.
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Engineering a Seamless Ecosystem: For a major fintech organization, UXReactor worked alongside Ascendion to align engineering roadmaps with user expectations through strategic workshops and design initiatives. The result: a 40% increase in execution speed and more intuitive workflows.
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Fueling Competitive Differentiation: At a leading UK bank, Ascendion and UXReactor co-created a comprehensive transformation playbook, informing a large-scale digital initiative poised to enhance the experience of millions of users.
Pioneering the Future of Experience Design in an AI-Driven World
As artificial intelligence becomes a foundational element of both business operations and consumer technology, designing with empathy and intent has never been more vital. By joining forces, Ascendion and UXReactor are uniquely positioned to lead the next wave of experience-led transformation.
With UXReactor’s proprietary methodologies, seasoned global design team, and strategic foresight—combined with Ascendion’s engineering talent and ASCENDION AVA+ platform—the integrated offering provides clients with a unique competitive advantage. The addition of UXReactor’s Silicon Valley-based Experience Studio also introduces a cutting-edge space for hands-on UX workshops tailored to digital products and consumer engagement.
“Exceptional digital experiences begin long before a single line of code is written. AI-powered software is bringing a paradigm shift to various industries and experiences are now expected to be more seamlessly integrated for everyone. As a part of Ascendion, UXReactor will guide clients through this shift by delivering on critical experience strategy and design challenges — and then bring new ideas to life to create extraordinary value,” shares Satyam Kantamneni, CEO, UXReactor. “The future of experience innovation is here — and we’re thrilled to be part of it.”
