Fluent Commerce, a global leader in distributed Order Management Systems (OMS), has announced the forthcoming launch of an AI-powered order sourcing logic with embedded A/B testing designed to give retailers measurable insights into the real-time impact of different fulfillment strategies rather than relying on assumptions. The new capability enables retailers to run two sets of order sourcing logic in parallel and directly compare key performance dimensions such as net margin, fulfillment and delivery costs, split shipment rates, order-to-door time, and average delivery distance which also helps calculate carbon impact—metrics that have traditionally been hard or impossible to gauge on live order data. What sets this solution apart is the use of AI not only to help design and configure the A/B tests (e.g., prioritizing margin or minimizing delivery cost) but also to evaluate results and automatically promote the superior sourcing logic, dramatically reducing the effort to implement optimal strategies. “Order sourcing is one of the most complex decision points in commerce, and historically it’s been driven by static rules and intuition,” said Graham Jackson, CEO at Fluent Commerce. “By applying AI to both the configuration of A/B tests and running them in real-time, retailers can move from guessing to knowing, and see exactly how different sourcing strategies affect profitability, delivery speed, and operational efficiency.” The new capability is embedded directly within Fluent Order Management so that tests run on real production data and inventory signals without disrupting customer experience, allowing retailers to make informed trade-offs between financial, operational, and customer experience KPIs and confidently deploy the highest-performing logic at scale.
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This launch aligns with Fluent Commerce’s broader strategy to act as a real-time data and decision engine for AI-ready commerce operations by enabling continuous learning from fulfillment networks and preparing retailers for more advanced autonomous optimization. “A/B testing is a critical step on the path to autonomous sourcing optimization,” added Jackson. The offering will first be available as a pilot to select existing customers in the first half of 2026, with general availability planned for the second half of 2026, and pilot participants will collaborate with Fluent Commerce to define test goals, success metrics, and rollout strategies.
