Databricks introduced the Brickbuilder Partner Network, a single, global ecosystem to accelerate growth, drive innovation, and help partners build and scale agentic AI solutions on the Databricks Data Intelligence Platform. This is the strategic evolution of the company’s partner strategy in the transition from AI experimentation to the emerging age of agentic AI. With this launch, Consulting & SI partners, ISVs, and data providers are aligned under a single global tiering structure Bronze, Silver, Gold, and Platinum that creates a consistent, transparent growth path and rewards partner success throughout the customer lifecycle. “Our ecosystem has grown to over 7,000 partners strong, and together, we are tackling a $500 billion market opportunity,” the blog noted, emphasizing Databricks’ commitment to enabling partners to transform complex implementations into high-impact, repeatable business outcomes. The new Velocity incentive model moves the partner economics model from the traditional bookings-based program to the lifecycle value-based program that rewards partners not only for new use case sourcing, early adoption success, and recurring rebates on consumption growth, but also increased investments in market development funds or MDF, artificial intelligence-based sales matching, and specialization badges help partners generate demand, differentiate themselves on areas such as core industries and products like GenAI and Lakeflow, and verified credibility in the market.
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Through its rethinking of its partner base, Databricks seeks to power its high-velocity co-innovation engine, fusing partner expertise with the capabilities of its Data Intelligence Platform to create unique solutions that best serve the digital transformation journeys of its customers worldwide. The Brickbuilder Partner Network not only represents a new and innovative approach to its partner engagement model, with unified global tiering and consumption-based rewards, but also reinforces Databricks’ understanding that “this transformation isn’t built in isolation,” reflecting the company’s long-term vision of creating what’s next with its partners and customers, leveraging the opportunity that agentic AI presents.
