The new collaboration will drive the development and application of Generative AI solutions across industries, leveraging AWS services and Reply’s AI expertise.
Reply, a global leader in systems integration and consulting, has announced a multi-year strategic collaboration agreement with Amazon Web Services (AWS) to drive innovation in Generative Artificial Intelligence (GenAI). This partnership aims to empower businesses worldwide by leveraging AWS’s advanced cloud infrastructure and AI-driven capabilities. Through this initiative, Reply—along with its specialized companies, Data Reply and Storm Reply—will develop industry-specific solutions designed to enhance operational efficiency and productivity while addressing diverse business needs.
Building on an established relationship, Reply and AWS have consistently pushed the boundaries of AI innovation. Reply achieved the AWS Machine Learning Competency in 2020, gained early access to Amazon Bedrock in 2023, and, in 2024, became one of the first global companies to earn the AWS Generative AI Competency.
“We are thrilled to expand our collaboration with AWS to explore the full potential of Generative AI,” said Filippo Rizzante, CTO at Reply. “Our combined efforts will merge advanced AWS technology with Reply’s AI expertise to deliver transformative solutions for our clients. This collaboration not only reflects our dedication to innovation but also our commitment to helping organizations stay ahead in a rapidly evolving digital landscape.”
Through this collaboration, Reply will streamline the adoption of AWS-powered AI solutions, ensuring a secure and scalable approach to AI implementation. Data Reply and Storm Reply will utilize AWS’s AI and machine learning services—including Amazon SageMaker, Amazon Bedrock, and Amazon Q—to design, develop, and deploy Generative AI applications across multiple sectors. These applications will support critical business functions, including software engineering optimization, hyper-personalized customer experiences, operational efficiency, AI-driven decision-making, cost optimization, and sales and marketing automation.
Additionally, the agreement grants Data Reply and Storm Reply access to specialized training and resources, enhancing their ability to provide tailored AI solutions across key industries such as Automotive, Financial Services & Insurance (FSI), and Energy.
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Reply’s expertise in AI is reflected in its comprehensive solutions that address real-world business challenges. These solutions integrate GenAI Agentic capabilities to deliver tangible benefits, such as:
- Enhancing decision-making by integrating AI-driven analytics from multiple knowledge sources for deeper insights.
- Optimizing business operations by embedding AI into core systems, enabling automation in HR, finance, supply chain management, and customer service to streamline workflows.
- Advancing market intelligence with AI-powered tools that analyze real-time market data, transforming it into actionable insights for businesses navigating dynamic environments.
Reply’s AI expertise translates into impactful real-world applications. For instance, Storm Reply collaborated with Audi to enhance internal documentation management through a RAG-based AI chatbot, significantly improving efficiency in document retrieval and organization. Similarly, Il Sole 24 Ore, a leading Italian publishing group, partnered with Storm Reply and AWS to enhance its “L’Esperto Risponde” service with Generative AI. Leveraging Amazon Bedrock, this solution enables experts to interact with a knowledge base of over 130,000 documents, automating draft responses while ensuring accuracy and reducing response times.
Further advancing its AI capabilities, Reply is also integrating Anthropic’s Claude models on AWS. These models, designed for safe and reliable outputs, are incorporated into Amazon Bedrock for secure data access. By combining the strengths of Anthropic’s AI, AWS’s robust infrastructure, and Reply’s AI expertise, businesses can achieve unparalleled efficiency and security in their AI implementations.
“We’re excited to bring advanced AI technologies and cloud capabilities to our expanded relationship with Reply. Together, we look forward to providing customers with choice, flexibility, and security when building and scaling with generative AI on AWS,” said Antonio Alonso Lopez, Director of Partner Management for EMEA at Amazon Web Services. “Reply’s deep technical expertise will help customers swiftly and responsibly deploy AI-powered applications that drive business transformation and accelerate innovation across multiple industries.”
This collaboration underscores Reply’s commitment to AI innovation and digital transformation. As an AWS Premier Consulting Partner, Reply’s specialized AWS-focused companies—including Airwalk Reply, Comsysto Reply, Concept Reply, Data Reply, Discovery Reply, Retail Reply, Sense Reply, and Storm Reply—continue to develop cutting-edge solutions that leverage AWS technologies to meet the evolving needs of clients and drive significant business value.
