Veeva Systems announced that Bayer will be among the first 20 major biopharmaceuticals to migrate to Veeva Vault CRM worldwide, while standardizing global data of customers with Veeva OpenData . As Bayer moves to Vault CRM, the next generation of CRM for life sciences, it is harmonizing customer reference data for greater efficiency and continued innovation in the future. By unifying its global master data, Bayer will be poised to leverage AI-powered engagement across channels and geographies.
“Partnering with Veeva provides us with the long-term data and technology foundation to gain the speed and agility needed for the complexities of modern medicine,” said Patrick Moeller , global head of commercial IT and digital pharmacy at Bayer. “Vault CRM and Veeva OpenData are essential to driving more accurate and effective customer engagement across every region and therapeutic area.”
Bayer currently relies on Veeva CRM to drive omnichannel engagement with healthcare professionals (HCPs) and launch new medicines in more than 80 countries. Bayer will expand its use of Veeva OpenData to replace legacy data products with consistent, high-quality customer reference data around the world. By optimizing its global data landscape, Bayer can deliver more accurate and timely data to field teams to better serve its customers.
“Bayer and Veeva will continue our long-term partnership, working together to help their medical, sales and marketing teams bring new and complex medicines to global markets with speed and precision,” said Tom Schwenger, president and chief operating officer . by Veeva. “Vault CRM and Veeva OpenData will provide the foundation for business innovation to drive more effective on-demand engagement, expanding relationships with healthcare professionals around the world.”
Keynote speakers from Bayer, along with 20 other leading biopharmaceutical companies, will open the Veeva Commercial Summit in Europe and share how Vault CRM is a key enabler of future business agility, innovation and differentiation. Vault CRM is part of Veeva Commercial Cloud , the software foundation for business excellence. Veeva OpenData is part of Veeva Data Cloud , the modern life sciences data platform that connects commercial and clinical for greater accuracy and speed.
SOURCE: PRNewswire
