Wunderkind, the agentic AI decisioning platform known for delivering hyper-personalized customer experiences and maximizing customer lifetime value, has introduced Build with Wunderkind-a powerful, API-first integration suite engineered to meet brands and developers where they are.
With Build, brands now have direct and customizable access to Wunderkind’s core functionalities, including advanced identity resolution, cross-channel behavioral triggers, and personalization intelligence. This suite empowers teams to harness Wunderkind’s capabilities without requiring a complete overhaul of their existing technology infrastructure.
Traditionally, Wunderkind has enabled clients to boost reach and revenue through a fully managed service model, which blends proprietary behavioral insights with expert strategy and creative execution. Now, as more businesses seek greater autonomy over their martech ecosystems, Wunderkind is offering a solution that aligns with evolving enterprise needs.
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“As more organizations seek to balance performance with platform control, Build delivers a new level of interoperability for enterprise and mid-market teams alike. Whether a brand is looking to deploy SDKs, tap into APIs, or pipe in real-time behavioral Signals to its ESP or SMS platform, Build unlocks agentic decisioning across the marketing stack without disrupting existing workflows.”
“The modern marketing stack isn’t one-size-fits-all,” said Bill Ingram, CEO of Wunderkind. “Build is our answer to the composable future. It gives brands full control over how they ingest, map, and activate data-while still tapping into the unmatched reach and lift of Wunderkind’s agentic decisioning engine. That intelligence is critical to shaping the ultimate customer journey in real time, across every owned channel and platform.”
The Build Framework: Integration, Your Way
Build offers flexible integration options to suit varying technical requirements and resources-ensuring brands can get started quickly, no matter their size or infrastructure:
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SDKs for Web & Mobile: Lightweight, low-code toolkits that enable brands to capture behavioral data across digital properties. These SDKs streamline implementation, enhance user tracking, and reduce dependency on complex custom development.
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APIs: A comprehensive set of endpoints for real-time data ingestion, identity matching, and personalized messaging. These tools are ideal for teams looking to enrich their existing CDPs, ESPs, or analytics platforms with Wunderkind’s intelligence.
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Signals: An integration layer that enables brands to maintain full creative and delivery control within platforms such as Klaviyo or Salesforce, while using Wunderkind’s real-time behavioral triggers to optimize message timing and impact.
Empowering Brands of All Sizes
The release of Build signifies a strategic evolution for Wunderkind as it expands beyond its roots in premium managed services. With the introduction of a self-serve Shopify app, even lean direct-to-consumer (DTC) teams can now access Wunderkind’s high-performance identity and personalization technology-without complex integrations or large-scale service contracts.
Whether you’re an enterprise team seeking tighter platform control or a growing brand looking for high-performing marketing tools, Build with Wunderkind is designed to help you activate the full potential of agentic AI-on your own terms.
