Product suite helps retailers turn insights into action, optimise customer experiences and drive revenue with triggered email, text and other channels
Wunderkind, a leader in performance marketing and identity, has unveiled two new additions to its Autonomous Marketing Platform: Wunderkind Analytics and WunderkindAI. Designed to help thousands of retail clients optimize customer experiences and maximize revenue, these tools enhance engagement across channels like triggered emails, texts, and more.
Wunderkind Analytics: Real-Time Insights for Performance Optimization
This always-on analytics solution simplifies performance tracking through self-service dashboards, curated insights, interactive visualizations, and comparative analysis. By providing brands with a comprehensive view of their performance revenue, it reduces dependency on Wunderkind teams while enhancing strategic decision-making.
“We rely on Wunderkind Analytics to check in on our performance constantly, and it’s one of the first things I do as part of my morning routine,” said Ben Gilbert, Director of Marketing Technology for furniture and homeware retailer At Home. “The intuitive dashboards make it simple for our team to spot trends and take action quickly. It’s been a huge advantage in pulling the insights we need while keeping leadership in the loop and tracking against our growth goals.”
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WunderkindAI: Intelligent Automation for Smarter Marketing
Powering the Autonomous Marketing Platform, WunderkindAI enhances audience targeting, content creation, and customer engagement through AI-driven automation. Leveraging precision audience segmentation, purchase propensity modeling, and product affinity analysis, it drives higher conversion rates.
The AI-powered solution refines marketing efforts with brand-aligned copy generation, AI Abandonment, and AI Catalogue functionalities, automating send times and channel selection. Predictive analytics further improve outreach by forecasting user behavior to increase engagement and revenue.
These AI-driven capabilities enable brands to move beyond static campaigns, delivering continuously evolving, hyper-personalized experiences that adapt to consumer behavior in real time.
Wulfric Light-Wilkinson, General Manager International at Wunderkind, commented: “AI is powering the next phase of autonomous marketing, but its success heavily depends on the quality of the data and insights it receives. Our proprietary Identity Network provides a robust foundation of first-party data, which retailers can leverage with AI to significantly boost their performance.”
Expanding AI-Powered Marketing Capabilities
WunderkindAI and Wunderkind Analytics mark the latest advancements in Wunderkind’s Autonomous Marketing Platform, which streamlines marketing operations through adaptive learning and automation. Annually, Wunderkind drives over $5 billion in directly attributable revenue for major retailers, including Clarks and HelloFresh.
Further expanding its AI-driven offerings, Wunderkind introduces Build by Wunderkind, an API-first solution that seamlessly integrates into a brand’s existing marketing and technology stack. By ensuring AI-powered personalization aligns with broader business strategies, Build by Wunderkind provides brands with enhanced control, flexibility, and performance optimization.
With these innovations, Wunderkind continues to redefine autonomous marketing, empowering retailers to harness AI-driven insights and automation to drive sustained revenue growth and customer engagement.
