Epstein to Lead Enterprise Expansion and Global Rollout of AI-Native Platform Built to Drive Partner Engagement, Personalization, and ROI at Scale
Structured, the enterprise leader in AI-native partner marketing automation, has appointed Stacey Epstein as Chief Executive Officer. Epstein, a go-to-market specialist known for scaling companies like SuccessFactors and Freshworks, succeeds Founder Daniel Nissan as the company prepares for a massive Q1 launch of its next-generation AI orchestration platform.
Why Epstein? A Track Record of Billion-Dollar Exits
Structured is moving from “startup mode” to “enterprise scale,” and Epstein’s resume is built for this transition:
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Freshworks: Guided the company through its $1 billion IPO as CMO.
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SuccessFactors: Scaled the company from $10M ARR to a $3.4 billion acquisition by SAP.
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ServiceMax: Served as CMO during its $1 billion acquisition by GE, later becoming CEO of Zinc.
Also Read: OneMagnify Names Ravi Karumuru as President
Q1 Product Launch: The Shift to “Agentic” Partner Marketing
Structured’s upcoming Q1 platform isn’t just an update; it’s a re-architecture designed to solve “Partner Apathy” the common failure where partners don’t use the marketing tools provided to them. New capabilities include:
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Agentic AI: Automated agents that don’t just “generate text” but actually execute and optimize campaigns across partner tiers without manual intervention.
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Hyper-Localized Engagement: Dynamic content that adapts to specific regional regulations and roles in real-time.
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Cross-Channel Orchestration: Unifying email, social, and webinars into a single automated “full-funnel” flow for partners.
“Structured already powers some of the world’s most sophisticated ecosystems, including IBM, Google, and ServiceNow,” said Epstein. “The new native-AI platform is purpose-built to drive measurable ROI across every partner in the chain.”
The Death of the Partner Portal
For a decade, “Partner Portals” have been the place where marketing collateral goes to die. Structured’s move into Agentic AI signals the industry’s shift toward push-based automation. Instead of asking a partner to log in and download a PDF, Structured’s AI agents proactively launch localized campaigns for them.
Supported by new growth capital from Invictus Growth Partners, Structured is positioned to turn “Channel Marketing” from a cost center into a high-performance revenue engine for 2026.
Source: Businesswire
