Strategic acquisition combines two established digital agencies, enhancing capabilities and expanding global client service offerings
Pyxl, a full-service agency with a 17-year history of serving clients throughout the United States, announced the acquisition of Cobble Hill, an established digital marketing agency with a strong national and international client portfolio. This strategic move significantly expands the company’s lead generation capabilities and creative services while enhancing Pyxl’s global delivery network. Cobble Hill will continue to operate as it always has, now with access to Pyxl’s expanded services and delivery capabilities.
The acquisition represents a significant milestone in Pyxl’s growth strategy, combining the strengths of both organizations to deliver enhanced digital transformation services to clients worldwide across technology, healthcare, tech-enabled services, hospitality and retail sectors.
“We are thrilled to welcome Cobble Hill to the Pyxl family,” said Bonnie Winter, President of Pyxl. “Their exceptional creative talent and data-driven approach to lead generation perfectly complements our comprehensive digital transformation services. This acquisition isn’t about changing what makes Cobble Hill special, but rather enhancing their capabilities through our combined resources while expanding our ability to deliver captivating, creative and measurable lead generation results.”
Under the terms of the acquisition, Cobble Hill will maintain its brand identity and continue to operate from its Charleston location with the same team and leadership that clients have come to trust. Clients will enjoy seamless continuity in their service experience while gaining access to Pyxl’s additional resources and expanded service offerings.
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“Joining forces with Pyxl opens exciting new possibilities for our clients and team members,” said Austin Dandridge, Founder & CEO of Cobble Hill. “This partnership creates a powerhouse of creative and technical expertise that can transform how companies approach their marketing and lead generation efforts. Our proven track record in creating compelling, conversion-focused content combined with Pyxl’s digital transformation expertise will drive unprecedented growth for our clients.”
“Over the past six years, Pyxl has been more than just an agency of record — they’ve been a true strategic partner during a pivotal phase of growth at Celero Commerce,” said Scott Farace, Chief Marketing Officer at Celero Commerce. “Their unique blend of strategic insight, creative excellence, and technical know-how has been instrumental in strengthening our brand and supplementing our internal marketing efforts. What truly distinguishes Pyxl is their deep understanding of our business and their ability to collaborate seamlessly across our organization. This acquisition strengthens their already formidable capabilities and positions them — and us — for even greater success as we pursue our next stage of growth.”
Key highlights of the acquisition include:
- Expanded Lead Generation: Combining Pyxl’s strategic approach with Cobble Hill’s conversion-focused creative and paid media expertise creates a comprehensive lead generation powerhouse
- Elevated Creative Services: Clients gain access to Cobble Hill’s award-winning creative team, bringing design excellence to marketing challenges across all industries
- Cross-Platform MarTech Expertise: Both companies’ clients will benefit from deep expertise in complementary customer engagement platforms – HubSpot’s comprehensive CRM and unified customer platform alongside Klaviyo’s specialized e-commerce email and SMS marketing capabilities
- Strategic Content Development: Integrated teams that create compelling thought leadership and educational content that positions clients as industry leaders while capturing qualified leads
- Data-Driven Performance Marketing: Enhanced analytics capabilities will optimize lead generation campaigns for maximum ROI through continuous testing and refinement
- Engineering Excellence: Pyxl’s established expertise in website and application development provides technical depth that transforms marketing strategies into fully realized digital experiences
Both companies will continue to operate under their established brands, serving clients throughout the United States and Europe. The combined expertise creates opportunities for innovation and growth across both B2B, DTC and B2B2C sectors in markets worldwide.
Source: Businesswire
