Intero Digital, a leading innovator in digital strategy solutions, is excited to announce the launch of Intero GRO (Generative Response Optimization) – a proprietary advancement in Generative Engine Optimization (GEO). This state-of-the-art service is designed to optimize websites for top placement and positioning and to enhance performance in both traditional SEO and AI-driven search engine results, which are moving to a more conversational, response-based search experience.
“Generative Engine Optimization is not just the future – it’s the present,” said Intero Digital Vice President of SEO Christina Adame. “ChatGPT alone has 200 million active monthly users, so the way we search for information is changing radically and changing fast. With our proprietary GRO, we are setting the stage for next-generation digital marketing, where AI isn’t just a tool, but a central player.”
As artificial intelligence (AI) technologies become increasingly central in search, Intero GRO places the agency’s clients at the forefront of this transformative wave. With the addition of Intero GRO to the existing services and strategies Intero Digital offers, brands can fully leverage the capabilities of AI engines, which paves the way for substantial growth and competitive advantage as AI plays a larger role in search. Recent data suggests that up to 60% of organic traffic can be influenced by AI-driven searches, making it essential for businesses to adapt and stay ahead of the curve.
“This new GRO service expands on the principles of traditional SEO and is finely tuned to harness the potential of generative AI models, too,” said Intero Digital co-CEO Danny Shepherd. “Through meticulous AI research and analysis, we can develop bespoke strategies that align our clients’ content with AI algorithms, enhancing visibility and influence in AI-driven search results.”
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Intero’s Generative Response Optimization (GRO) uses a comprehensive suite of cutting-edge techniques to maximize online visibility and enhance brand engagement:
- AI Overview Keyword Insights and Topic Analysis: We dive deep into AI-driven analytics to pinpoint queries that trigger specific AI responses and perform trend analyses on related content, optimizing visibility for key terms.
- Brand Perception Intelligence: By examining how advanced AI search engines such as ChatGPT, Gemini, and Copilot view your brand, we develop strategies to positively influence this perception and strengthen your brand’s digital footprint.
- Competitor Research and Discovery: We identify your competitors recommended by AI for crucial keywords and dissect their strategies, unlocking growth opportunities and refining our approach to outpace the competition.
- Content Optimization for AI: Our approach ensures content is high-quality, authoritative, and engaging by enhancing its structure and clarity, and incorporating credible sources, statistics, and expert quotes. We prioritize natural language processing for keywords and use simple language, bullet points, and a conversational tone to boost relevance and user engagement. This helps AI systems understand, summarize, and highlight your content in AI-generated results.
- Structured Content Creation and Optimization: We craft and refine your content’s structure with clear organization and schema markup, ensuring it’s easily understood by both traditional and AI-driven search engines. This boosts visibility and engagement across various content types, including FAQs, reviews, and detailed informational pages. Our approach ensures your content can be easily summarized by AI and is optimized for modern search environments, enhancing user experience and driving higher engagement.
- Technical SEO and Accessibility: We address technical aspects by fixing crawling and indexing issues, optimizing HTML tags, and ensuring mobile friendliness and fast loading speeds. These enhancements allow AI models to efficiently access and understand your site content, improving discoverability and ranking.
“Diving deep into generative AI’s understanding and preferences enables us to revolutionize the way our clients interact with digital ecosystems. We’re not just participating in the market—we are creating it,” said Shepherd.
“The future is happening faster than ever,” said Scott Lowenstein, Intero Digital‘s Director of AI. “With GRO, our clients will be ahead of the curve.”
Source: PRNewswire
