EVERSANA, a leading provider of global commercial services to the life sciences industry, introduced TEDAVI, the pharmaceutical and life science industry’s premier content transformation hub built to streamline content production, enable personalization at scale and accelerate time-to-market for brand assets while ensuring compliance.
Developed by the company’s world-class global agency network, EVERSANA INTOUCH, TEDAVI seamlessly integrates with brand strategy, omnichannel and other marketing functions to rapidly increase content creation for common brand assets: websites, emails, media assets and more. By combining artificial intelligence (AI) and automation tools, emerging methodologies and leading partnerships with proven ways of working, TEDAVI delivers integrated, compliant and exceptional digital assets that drive brand impact.
TEDAVI showcases next-generation innovation while reinforcing a commitment to “pharmatize AI.” With the proven success to save on average 48% production time from traditional agency models, TEDAVI meets the dynamic needs of the pharmaceutical and life science industries.
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“Brand teams today expect their marketing partners to deliver breakthrough assets with speed and agility unlike ever before,” said Faruk Capan, Chief Innovation Officer, EVERSANA and CEO, EVERSANA INTOUCH. “TEDAVI is our next-generation solution that’s already setting a new standard in content excellence for our industry, combining the skills of best-in-breed creative and innovative teams with leading technologies to change how work is delivered.”
Developed internally over the past six years, TEDAVI is already used for content creation for more than 50 global brands. The model has supported 8,000 annual projects and is fueled by 300 specially trained digital practitioners across the globe.
“We talk a lot about ‘pharmatizing AI,’ and TEDAVI is another example of how we’ve brought this vision to life to meet client needs,” added Angela Tenuta, President, Full Service Agencies, EVERSANA INTOUCH. “It’s taken time and a commitment from our team members to embrace new ways of working, but we’re there. The future of content velocity is now.”
Source: EVERSANA
