Empowering Businesses with Conversational Style AI Insights to Outpace Competition and Build Reputation in Real-Time
InMoment®, the leading provider of integrated Experience Improvement (XI)™ solutions, announced the launch of its Competitor Intelligence solution for reputation management, a ground-breaking new tool designed to transform how businesses analyze and leverage competitor review data to win more customers. Leveraging generative AI, the solution synthesizes and summarizes competitor review data, making it easier for customers to understand competitors’ strengths, weaknesses, opportunities, and threats.
Competitive Intelligence addresses challenges marketing and business leaders face by providing unprecedented depth and speed in competitive intelligence. Unlike traditional reputation management tools that offer only high-level insights, InMoment’s solution enables users to ask specific questions and receive targeted answers about competitor performance in seconds, utilize AI-suggested prompts to uncover hidden insights, and apply granular filters including time periods, locations, and brand to extract precise competitor intelligence.
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“Competitor Intelligence is critical in ensuring that businesses stay informed while also enabling them to act decisively, differentiate themselves, and build long-term trust and credibility with stakeholders,” said Sarah Speigle, Director of Product, Reputation Management, at InMoment. “With the added power of genAI, businesses can essentially add an always-on expert to their marketing team that can analyze and summarize large amounts of competitor review data in seconds, as opposed to hours or days, to deliver valuable insights and create a positive impact on the bottom line.”
“Competitor Intelligence is easy to use and provides impactful information in seconds,” said Diana Alvan Obando, Senior Digital Marketing Manager at MTY Group. “The ability to ask specific questions and get real answers helps us identify issues that our competitors are facing today.”
Source: Businesswire
