Zilliant , the leader in pricing and revenue optimization and management, announced the closing of the acquisition of In Mind Cloud , a digital sales platform designed for manufacturers. This combination will enable businesses to manage the entire pricing lifecycle on a single platform, adding next-generation Configure, Price, Quote (CPQ) and commerce technology from In Mind Cloud. to Zilliant’s pricing management and optimization solutions.
Zilliant helps many of the world’s largest companies be responsive to changing market data, optimize pricing, and provide critical insights to sales departments. With the addition of In Mind Cloud, customers will be able to deliver these prices seamlessly through CPQ software and online channels, completing the last mile of the pricing lifecycle on a single platform.
“The acquisition of In Mind Cloud allows us to realize our vision more quickly to help customers put price at the heart of their business,” said Pascal Yammine, CEO of Zilliant. “In every transaction, price is the most important part, but without a comprehensive solution that puts the right price in front of the customer, it is difficult to close complex transactions quickly. The combined platform will be first to the market and will help manufacturers and distributors solve emerging pricing challenges, such as omnichannel commerce.”
The next generation of CPQ from In Mind Cloud was designed to overcome the limitations of existing solutions. Before the creation of In Mind Cloud, customers had limited choice because CPQ software was divided into two main groups: either easy to use or capable of handling complexity.
“There was a gap in the market when it came to complexity for manufacturers,” said Christian Cuske, founder and executive chairman of In Mind Cloud. “Product complexity can be a competitive advantage, but it is detrimental to a company if doing business with it becomes complex. Manufacturers had to choose a CPQ that could handle the complexity of their products but was difficult to use, or an easy-to-use CPQ, until In Mind Cloud changed that paradigm.”
With an intuitive Amazon-like user experience that includes 3D/2D configuration, a high-performance configuration engine, and SAP-Salesforce integrations, In Mind Cloud’s next generation of CPQ has challenged the market status quo. Ease of setup and market-leading SAP integration enabled customers to realize value in weeks or months, rather than years, significantly reducing implementation risks. work of the CPQ. Businesses can even get started with the product immediately with a free web trial, which is unprecedented in the CPQ market. As Mr. Cuske and his team grew the business, they also saw that the market was changing.
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“As part of our mission to revolutionize the way manufacturers sell, we have seen the growing importance of the pricing lifecycle,” said Cuske. “Transaction setup through CPQ or self-service and the complexities of the full pricing lifecycle must work together. “Zilliant’s leadership in manufacturing and distribution makes the combination of our two companies an ideal new chapter in In Mind Cloud’s growth story.”
Acquisition Boosts Zilliant Momentum After Exceptionally Strong Quarter
Zilliant’s momentum continues, with bookings growth of more than 75% in the third quarter year-over-year. Over the past year, Zilliant’s new business in Europe has more than doubled thanks to its recent focus on expanding into Germany, which resulted in a more than 500% increase in new subscriptions in this region. country. In Mind Cloud’s credibility and headquarters in Germany amplify Zilliant’s international reach across markets in the United States, Europe and Asia Pacific.
“Zilliant is the industry leader in price and revenue optimization, and we remain excited about their long-term growth trajectory,” said Scott Pasquini, Managing Director at Madison Dearborn Partners. “Together, In Mind Cloud and Zilliant will enable customers to manage the entire pricing lifecycle from a single platform, helping accelerate profitable growth.”
Lincoln International served as exclusive financial advisor to Zilliant, and Reed Smith LLP provided legal advice. Wilkie Farr & Gallagher LLP provided legal advice to In Mind Cloud.
SOURCE: BusinessWire
