ACTO announced the launch of TalkTRx™, the first product designed to give reps access to marketing assets with layered context so they can deliver accurate presentations and more personal with health professionals. ACTO’s TalkTRx is developed as part of the company’s AI-powered Intelligent Field Excellence (IFE) platform, purpose-built for life sciences to help professionals field workers to improve their face-to-face meetings with health professionals.
ACTO’s TalkTRx, integrated with Veeva Vault PromoMats , provides access to current and approved content stored in Vault while overlaying key discussion points and best practice guidance for reps using the tool in their interactions with professionals health. The integration is now available and is developed and provided by ACTO.
“Our representatives regularly use the ACTO platform in the field to refresh their knowledge of the brand and clinical messages in preparation for meetings with healthcare professionals,” said Tyrone Hollie , director of learning technology and onboarding at the field of the training and professional development program at Ipsen. Although reps are trained on new marketing content, it’s difficult for them to remember talking points when they need them. Using TalkTRx, reps can pull the approved asset from Vault PromoMats on ACTO and review the key points of the message in minutes. This not only ensures the accuracy of the message, but also encourages the use of assets, which results in better engagement of healthcare professionals.
As a Veeva Silver Certified Product Partner, ACTO already has a certified integration with Veeva CRM. With the new TalkTRx product and Veeva Vault integration, ACTO will be able to synchronize content and information with Vault CRM , Vault PromoMats, and Vault MedComms , increasing value for joint customers.
“Field reps remain the most effective and costliest channel in the omnichannel approach to healthcare professional engagement,” said Parth Khanna , Managing Director, ACTO. But it is almost impossible to control the message and measure the impact of live interactions between representatives and healthcare professionals. However, with ACTO, we transform field representatives into “masters of the message”, ensuring that they are competent, confident and credible in each of their interactions with healthcare professionals. Our integration with Veeva Vault and TalkTRx provides reps with the content and context they need, making them trusted advisors in a more complex, less forgiving, and higher-stakes engagement environment. healthcare professionals and brand performance.
Source: PRNewsWire
