Centric Software® recently launched its new product called Centric AI Studio™ – a cutting-edge generative AI platform designed to reinvent the design and development processes behind consumer goods. This product is designed on the existing idea-to-market architecture of the company, and Centric AI Studio incorporates AI directly into the lifecycle of products, helping brands streamline creation and decision-making processes.
Increasing demands to offer greater assortment and generate more content within tight deadlines have left traditional business operations unable to cope with the task. Existing problems such as siloed technology, slow transfers between departments, and manual visual prototyping have become a thing of the past. However, although existing AI tools can help increase speed in generating graphics, they lack integration with other aspects of the process.
Centric AI Studio avoids these silos by providing a centralized enterprise-level workspace. This allows for design, merchandising, development, sourcing, and marketing teams to work together at the same time on visual content that is automatically connected to live PLM entries.
Also Read: HUMAIN ONE Powered by AWS Set to Redefine Enterprise AI Operating Systems
Scalable Enterprise Utility Across the Product Lifecycle
Designed for sectors including fashion, apparel, footwear, luxury, outdoor, home, cosmetics, and food & beverage, Centric AI Studio has already seen adoption by global apparel brands such as GANT and g-lab across major regions including the United States, Germany, Türkiye, Sweden, and South Africa.
By unifying creative intelligence with operational execution, the platform streamlines capabilities from initial ideation to digital commerce:
- Instant Conceptualization: Creates technical drawings, design ideas, sophisticated color stories, and product variations almost instantaneously.
- Early Stage Assortment Visualization: Enables the merchandising and development teams to visualize full assortments and material integration far earlier in the process.
- Creating Visual Assets at Reduced Costs: Creates on-model, lifestyle, and e-commerce visual assets with minimal dependence on traditional photo shoots.
- Effective Decision-Making: Facilitates cross-functional reviews and approval of assortments for reduced development friction.
- Supplier Collaborations: Enhances collaborations with external manufacturers and original design manufacturers (ODMs) via automated specifications and development imagery.
- Binding Data Accuracy: Ensures data accuracy by linking all artificial intelligence creations directly with Centric PLM™ live workflows and status sign-off processes.
By shifting operational structures from sequential steps to parallel workflows, brands achieve faster approvals, minimize physical sample reworks, and scale global commercialization effortlessly.
Executive Insights
“Unlike standalone AI tools focused primarily on image generation, Centric AI Studio is purpose-built for operational use across the entire product lifecycle,” says Vincent Picou, Chief AI Officer of Centric Software. “By connecting AI-generated outputs to trusted product data and approval workflows within Centric PLM, brands can move beyond disconnected experimentation and confidently scale AI across product creation and commercialization.”
“Centric AI Studio represents a major leap forward in how consumer products are created, developed and commercialized,” says Fabrice Canonge, CEO of Centric Software. “By embedding generative AI directly into the product lifecycle and connecting it to trusted product data and operational workflows, brands can accelerate decisions, reduce development friction and scale commercialization far more effectively. This is not just about generating images faster, it’s about transforming product creation into a connected, intelligent and highly scalable process that drives stronger business performance.”
