Thursday, April 3, 2025

Amazon simplifies access to Amazon Nova Gen AI models

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Work with our foundation models on nova.amazon.com and access the Amazon Nova Act SDK to build agents that take action in web browsers.

Amazon is dedicated to developing generative AI solutions that provide tangible benefits to customers by streamlining experiences for shoppers, sellers, advertisers, and enterprises. To achieve this, Amazon has introduced innovative generative AI applications, including Alexa+, Amazon Q, and Rufus. The company also launched Amazon Bedrock, which offers a comprehensive selection of models from leading AI providers, making it the most accessible platform for building and scaling Gen AI applications. Additionally, Amazon developed Amazon Nova, a next-generation suite of advanced foundation models that deliver cutting-edge intelligence with industry-leading price-performance.

Expanding access to these powerful AI capabilities

Amazon is introducing nova.amazon.com, a dedicated platform designed to help developers and tech enthusiasts explore Amazon Nova’s foundation models with ease. Alongside this launch, Amazon is unveiling Amazon Nova Act, a new AI model specifically trained to perform tasks within a web browser. To support early experimentation, a research preview of the Amazon Nova Act SDK is now available, enabling developers to explore the model’s capabilities firsthand.

“Nova.amazon.com puts the power of Amazon’s frontier intelligence into the hands of every developer and tech enthusiast, making it easier than ever to explore the capabilities of Amazon Nova,” said Rohit Prasad, SVP of Amazon Artificial General Intelligence. “We’ve created this experience to inspire builders, so that they can quickly test their ideas with Nova models, and then implement them at scale in Amazon Bedrock. It is an exciting step forward for rapid exploration with AI, including bleeding-edge capabilities such as the Nova Act SDK for building agents that take actions on the web. We’re excited to see what they build and to hear their useful feedback.”

First introduced at re:Invent in December 2024, Amazon Nova foundation models were initially integrated into Amazon Bedrock, providing AWS customers and Amazon teams with seamless access. The Nova family includes three text-generation models—Nova Micro, Lite, and Pro—offering a balance of speed, capability, and cost-effectiveness. In addition, Amazon Nova features two models designed for creative content generation: Nova Canvas for high-quality images and Nova Reel for advanced video generation.

Starting today, developers can access the research preview of the Amazon Nova Act SDK via nova.amazon.com. Built on an early version of a customized Amazon Nova model, this SDK empowers developers to create AI-driven agents that perform tasks within a web browser, enhancing automation and efficiency.

Also Read: Oracle & NVIDIA Partner to Boost Agentic AI Inference

AI-powered agents are designed to execute tasks across various digital and physical environments on behalf of users. While still in the early stages, the Nova Act SDK marks a significant step toward developing reliable AI agents. This technology allows developers to break down intricate workflows into simple, executable commands, such as searching the web, completing transactions, or responding to on-screen queries. Additionally, developers can refine these commands with detailed instructions (e.g., “decline additional insurance”), integrate API calls, and enhance overall functionality for improved reliability.

Whether you’re a developer testing model behaviors, a business professional exploring AI applications, a creative seeking inspiration, or an innovator experimenting with AI agents, nova.amazon.com provides an intuitive way to experience Amazon’s latest AI advancements.

U.S.-based customers with an Amazon account can visit nova.amazon.com today to start exploring or download Nova Act to begin building AI agents. For text-based outputs, simply select ‘New Session’ and choose the preferred model from the dropdown menu in the top left corner. For image generation, click ‘Generate Image’ to access Amazon Nova Canvas. To explore video capabilities, visit ‘Explore Video Gallery’ to see the high-quality content that can be created using Amazon Nova Reel within Amazon Bedrock.

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