Metaforms, an AI infrastructure startup transforming the operational backbone of market research agencies, announced the successful close of a $9 million Series A funding round. The investment will accelerate the company’s mission to modernize research operations and expand the reach of its AI-powered platform across the $130 billion global research industry.
The funding round was led by Peak XV Partners (formerly Sequoia India), with participation from Nexus Venture Partners and Together Fund. With this latest investment, Metaforms’ total funding now exceeds $10 million. The capital will be used to grow the team, enhance its AI agent capabilities, and deepen integrations with industry-standard tools such as Decipher, SPSS, and Confirmit.
Metaforms was founded in 2022 by Akshat Tyagi and Arjun S, who experienced firsthand the challenges of accessing professional market research as early-stage entrepreneurs. Their solution: an AI-first platform that enables agencies to scale operations without compromising quality or burning out teams.
“Our goal is simple: help great research teams spend less time firefighting and more time doing the work that actually matters,” said Akshat Tyagi, co-founder and CEO of Metaforms. “When you automate the grunt work, you make high-quality research more accessible to more companies.”
Rather than replacing human expertise, Metaforms embeds AI agents into existing workflows to streamline critical but repetitive tasks survey programming, data validation, vendor coordination, and quota management across multi-country projects. By alleviating operational bottlenecks, agencies are empowered to take on more clients and improve project turnaround times.
“We’re thrilled to partner with Akshat and Arjun as they reimagine what a market research agency could look like in an AI-first world. Metaforms is scaling rapidly, by enabling some of the largest research agencies globally to automate workflows such as survey programming and data processing through their suite of AI agents,” said Shailendra Singh, MD, Peak XV.
Since its commercial launch just six months ago, Metaforms has onboarded four of the world’s top twenty research agencies, including Strat7, and now processes over 1,000 surveys monthly. The company boasts a 100% expansion rate, with every client increasing usage beyond initial deployments.
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“Metaforms is a breakout example of the India-to-global play in AI,” said Manav Garg, Co-founder and Managing Partner at Together Fund. “They’re not just automating tasks they’re rebuilding research infrastructure for the modern era. With their early traction across global agencies, Akshat and Arjun are showing what’s possible when deep customer empathy meets technical ambition.”
Metaforms’ ability to seamlessly integrate into agencies’ existing ecosystems has been key to its rapid adoption and customer success.
“Metaforms has been incredibly successful thanks to their uniquely thoughtful approach to modernizing research operations embedding seamlessly into the workflows, tools, and platforms that researchers and agencies already use. I’m excited to continue supporting the team as they build on that momentum with this Series A,” said Jonathan Tice, GTM Consultant [Prev: Chief Customer Officer, Forsta].
“Our partnership has delivered strong ROI, thanks to Metaforms’ exceptional service and prompt support,” said Tabita Razaila, Head of Operations at Strat7.
“They’re solving a major pain point for the entire industry. That focus and ability to deeply understand customer needs and address that using generative AI is the hallmark of Metaforms team. We are thrilled to back Akshat and Arjun in their journey of building a remarkable company!” said Jishnu Bhattacharjee and Arjun Gandhi, Nexus Venture Partners.
With plans to triple its team, Metaforms is now focusing on expanding capabilities in areas such as voice-based research, automated report generation, and multilingual support. The company aims to process over 100,000 surveys annually, setting a new standard for scale and efficiency in market research.
“When research agencies grow, better business decisions get made,” added Tyagi. “We’re not here to replace the humans in the loop. We’re here to give them leverage.”
Source: Metaforms
