Lucy Simson has joined OpenAI as Head of Events, APAC, marking a new chapter in her career after more than 15 years working across events, experiential marketing and regional brand experiences.
Simson announced the move on LinkedIn, saying she had joined OpenAI the previous week. She described the rapid pace of change in artificial intelligence as making the timing particularly significant for bringing people together through events across the Asia-Pacific region.
In her new role, Simson will focus on OpenAI’s events activities across APAC, creating experiences that bring the company’s work to audiences in the region and provide opportunities for people to exchange ideas and explore developments in AI.
Simson brings a background in strategic experiential marketing and events leadership. Her public profile identifies more than 15 years of experience in the field, with her career including leadership roles across Australia, Singapore and other international markets.
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Before joining OpenAI, Simson was associated with George P Johnson Experience Marketing and previously led the Asia team at CAPITAL-e Marketing & Events. Her experience has included developing regional events, managing teams and working with organizations on large-scale experiences.
Her move to OpenAI comes as artificial intelligence companies increasingly use events and in-person experiences as part of how they engage customers, partners, developers and wider technology communities. For organizations operating across diverse APAC markets, regional events can also provide a channel for adapting global technology conversations to local audiences.
Simson’s appointment places her experience in experiential marketing within one of the technology sector’s most rapidly evolving areas. Her APAC remit also gives her responsibility for a region with varied technology markets, business environments and levels of AI adoption.
The appointment represents another example of how event and marketing leadership roles are evolving alongside the growth of AI, with companies increasingly looking for ways to connect digital innovation with direct audience experiences.
