Telesign announced the launch of Trust Alliance, a group of global digital trust leaders who will share insights and best practices that any organization can use to bolster their fraud protections and maintain trust with their customers and other important stakeholders. Trust Alliance brings together experts in cybersecurity, digital identity, and product development to drive more awareness and advocacy around the importance of cultivating a sustained relationship built on trust between organizations and their customers.
“Trust is the currency of the digital economy, which is why we are excited to provide a platform for experts in the field to more broadly share their expertise,” said Telesign CMO Kristi Melani. “The more we educate buyers and sellers about the profound impact of trust on our behaviors, the more we keep trust at the forefront of our minds. Our goal is to amplify the insights and best practices of leading experts that any organization — large, small, corporate, governmental, or nonprofit — can access for free. We seek to arm organizations with knowledge they can use to better protect people from digital fraud and forge stronger bonds of trust with customers and other important stakeholders.”
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Melani added that the idea to convene a group of digital trust experts originated from Telesign’s Trust Index research, which revealed that 87% of U.S. consumers feel the companies they engage with online are responsible for protecting their digital privacy. “When we saw the data, we knew we needed to do more, including pulling together like-minded experts to help organizations learn how to protect people better,” Melani said. “This is not simply about what tools to use, but how to think about, and take responsibility for, fraud protection.”
Telesign will feature and spotlight Trust Alliance members and their expertise through various activities, including complimentary content, events, speaking engagements, and more. The first piece of content is a new white paper, “The Currency of Business: How Experts Gain and Maintain Digital Trust in their Organizations,” written by Grace Trinidad, Research Director for IDC’s Future of Trust Practice. In the white paper, Trinidad points out that organizations that invest in trust “enjoy greater customer loyalty, increased market share, increased collaboration and innovation, and increased customer willingness to use novel technologies like AI and GenAI.”
Source: Businesswire
