State-of-the-art iGaming software provider SOFTSWISS shares their experience of implementing AI tools in their daily practice. AI has proven to be a valuable asset, revolutionizing real-time data analysis, player management, content personalization and design.
Real-time data analysis
SOFTSWISS’ Managed Services Fraud Team helped operators save more than €16 million in 2022 , after handling 61,810 claims. It is difficult to analyze such volumes of data by hand. This is where the AI comes in.
The research and development department of SOFTSWISS has developed a real-time data analysis tool that uses machine learning models to detect suspicious cases and bring them to the attention of the public. fraud prevention team. Furthermore, its recent updates have improved its ability to assess the quality of affiliate traffic, ensuring a safe and trustworthy iGaming environment.
Another valuable tool created by the SOFTSWISS R&D department is Business Metrics Monitoring and Management, a machine learning-based system that analyzes key business indicators and identifies discrepancies in near real time. BM3 helps identify potential issues more efficiently than traditional rules-based solutions, enabling rapid detection and troubleshooting to prevent negative impacts and avoid financial loss.
Vitali Matsukevich, COO of SOFTSWISS , said: “AI is an effective tool for analyzing big data in real time, but the final decision should always be left to an expert. Although AI is fast and efficient, it is not advisable to rely solely on it to make trading decisions.
Player management and content customization
Player management is another area of AI skill. The R&D department of SOFTSWISS has developed a service called DOSSIER, which analyzes player behavior in order to improve the gaming experience. DOSSIER predicts future actions, which allows operators to provide personalized offers at the right time.
For example, the system identifies players with high potential life value (LTV) and allows operators to grant them special bonuses or assign them individual managers. This segmentation can be used in different situations.
Similarly, AI is used in the SOFTSWISS Sportsbook to personalize content for players. AI-based tools help display events based on player preferences. The system collects real-time data on player activity and offers the most relevant content, including events that are particularly attractive to specific players or groups of similar players.
Vitali Matsukevich added: “As far as the players are concerned, this approach reduces the time between bets and increases their amounts and LTV. When players easily find exciting events suited to their preferences, their gaming experience becomes more enjoyable, which positively impacts overall business performance. »
iGaming brand design
Design is one of the hottest areas where AI is making huge strides, and the iGaming industry is no exception. At SOFTSWISS WebStudio, the implementation of generative artificial intelligence was a game-changer.
AI is used during the initial phase of creating the layout. Through elaborate queries, the AI generates various images within minutes that conform to the specified parameters while preserving the essence of the original concept. These images then serve as the basis for the illustrators and animators who refine them.
Vitali Matsukevich commented, “As innovators, we are constantly studying and testing emerging tools, adapting global trends to improve the iGaming experience. The huge potential of AI lies in its ability to optimize repetitive tasks and process big data, thereby improving overall efficiency. Nevertheless, we exercise caution when integrating AI into decision-making processes, as we are aware that unforeseen results could lead to financial losses. Finding the right balance between harnessing AI capabilities and maintaining human oversight is crucial to ensuring sustainable growth and success.
SOURCE: PRNewswire
