The Gartner® Hype Cycle™ for Digital Identity, 2023, sheds light on emerging technologies likely to drive efficiency to enterprises and innovation leaders.
Shufti Pro was mentioned at the bottom of the page under “Sample Vendors” on Page 59, among other Sample Vendors.
“We have been providing innovative IDV solutions to businesses across the world since 2017, and continue to improve by implementing the latest technological enhancements and robust data security policies,” said Victor Fredung, CEO of Shufti Pro.
The Growing Concerns of Generative AI
Gartner’s report also sheds light on the growing concerns of deep fake technology and its increased usage by scammers:
“An attacker might use a presentation attack (e.g., using a picture of the target’s face). Vendors’ presentation attack detection (PAD) claims require careful scrutiny. Exhaustive evaluation is beyond the capability of most buyers. Active PAD techniques may erode UX benefits. Generative AI (“deepfake”) attacks demand more sophisticated countermeasures, which become the key differentiator among vendors.”
Ensuring Confidence in a Person’s Identity
The report stated: “Authentication protocols have the most forward momentum, driven by the interest in passkeys — that is, multidevice credentials. Innovations providing confidence in real-world identity claims are reaching plateau. This includes identity verification and data-centric identity affirmation.”
Shufti Pro – Fortifying Trust and Security in the Digital Age
Shufti Pro assures businesses that only trusted and real people can pass verification, with up to a 99.7% accuracy rate. The platform provides all-in-one KYC and KYB solutions to enterprises, supporting 10,000+ ID documents in 150+ languages. The company accelerates trust worldwide by providing state-of-the-art AI-driven IDV services and thwarting online fraud globally.
Moreover, Shufti Pro recognised the importance of an IDV solution that can effectively spot deep fake deception and developed the most powerful biometric authentication algorithm, aiming to eliminate all kinds of modern ID spoofing attempts. The platform incorporates a depth perception algorithm and liveness detection, effectively spotting all kinds of deep fake and masking attempts used by the scammers.
Gartner, Hype Cycle for Digital Identity, 2023, 26 July 2023. Gartner and Hype Cycle are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.
SOURCE: BusinessWire
