Ascendion, a leader in AI-powered software engineering, has announced its acquisition of Moodys Northwest Consulting (Moodys), a top-tier firm specializing in product strategy and digital transformation. This strategic move significantly enhances Ascendion’s capabilities to help enterprises design, build, and scale AI-infused software products that generate measurable business impact.
By joining forces, Ascendion and Moodys offer a comprehensive, end-to-end solution encompassing product strategy, agile delivery, and AI-led engineering. This integrated approach helps bridge the critical gap between product vision and successful execution, empowering clients to accelerate innovation and achieve real business results.
“At Ascendion, we focus on turning ideas into real business results,” said Karthik Krishnamurthy, Chief Executive Officer of Ascendion. “In an AI-driven world, strong execution matters as much as innovation. By combining Moodys’ product strategy and management expertise with our AI-led engineering capabilities and our ‘Engineering to the Power of AI’ method, we’re helping companies deliver practical, high-impact outcomes that move business forward.”
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As artificial intelligence continues to redefine the software landscape, robust product management has emerged as the cornerstone of delivering true business value. Without the right leadership in place, organizations risk deploying software that is misaligned with strategic objectives, overloaded with unnecessary features, and underutilized by end users.
Now integrated into Ascendion, Moodys becomes the company’s Product Management Center of Excellence. It brings proven methodologies, experienced talent, and proprietary frameworks that align every stage of product development—from sprint planning to feature rollout—with business goals.
Moodys has a strong track record, having delivered over $1 billion in value to enterprise clients by:
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Increasing digital product adoption by up to 8x
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Reducing software defects by 80–90%
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Accelerating engineering velocity by 2–3x
By integrating Moodys’ strengths into Ascendion’s global delivery model and its AI development platform, AAVA, clients will benefit from a seamless experience across product design, AI strategy, and software engineering. This integration ensures AI-informed decision-making, KPI-linked execution, and transparent outcomes—all delivered at global scale with personalized, local engagement.
“Our clients are focused on continuously enhancing customer engagement and delivering real business outcomes,” said Ameet Moodbidri, CEO of Moodys. “Time-to-market is critical, and meeting that challenge requires the right combination of design, product management, AI, and engineering. Our clients have been asking us to broaden our capabilities, and now with Ascendion we can provide best-in-class AI-led product and engineering for true business impact.”
The acquisition also supports Ascendion’s long-term strategy to deliver AI-first software engineering solutions globally. Moodys will maintain its brand identity and leadership, continuing to operate with the same trusted engagement model—now supercharged with greater reach and capabilities.
“This acquisition strengthens Ascendion’s ability to deliver what clients actually need—products that perform, scale, and drive results,” said Hiten Patel, Chairman of Ascendion. “By combining Moodys‘ product leadership with our AI engineering, we’re closing the gap between strategy and execution—and helping our clients turn software into real business impact, faster.”
