Sigma, the industry-leading analytics platform with unique cloud data platform writeback capabilities, announced the appointment of two seasoned technology leaders to its product organization to help accelerate Sigma’s mission of empowering every user to explore and act on data with AI: Hassen Karaa as SVP of Product and Marwan Mattar as VP of AI. Karaa and Mattar will play pivotal roles in advancing Sigma’s generative intelligence capabilities and broader AI roadmap, core to the company’s bold vision for the future of business intelligence. Their appointments mark a significant investment in helping every end user move faster from question to decision in an AI-powered world.
Karaa will lead and scale Sigma’s product and engineering organizations, focusing on operational excellence, roadmap execution, and cross-functional alignment as the company expands platform capabilities. Mattar will lead the evolution of Sigma’s AI and machine learning capabilities, building on newly announced AI features to make data exploration faster, more intuitive, and accessible to all users.
“Sigma is leading in AI where it matters most — data, automation, analysis, and adoption,” said Mike Palmer, CEO of Sigma. “Marwan and Hassen bring deep experience building technical, user-focused products and scaling world-class teams. Their leadership will accelerate our vision of generative intelligence that delivers real business impact.”
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“From my first conversations with Sigma’s customers, it was clear this wasn’t just another BI platform,” said Karaa. “I heard story after story of how teams were using Sigma to solve real business problems—quickly and at scale. What stood out even more was the trust and appreciation customers had for the partnership. That kind of impact and trust is rare, and it made joining the team a clear and exciting decision.”
Previously, Karaa led Product at Fauna, a cutting-edge serverless database startup. Before that, he spent seven years at Okta, helping to scale the company to nearly $1B in ARR and a successful IPO, ultimately leading the entire product team and building products for both IT and developer audiences.
“What drew me to Sigma was its vision for AI as a true enabler—not a black box,” said Mattar. “By combining the intuitive power of the spreadsheet with responsible, transparent AI, Sigma empowers anyone, not just technical users, to explore data, ask better questions, and get to insights faster. That kind of human-first approach is what’s needed to truly democratize AI in business intelligence, and I’m excited to help scale it.”
Source: Businesswire
