Contentsquare Unveils Sense: AI Agent Acting as Analyst

Contentsquare, a global leader in digital analytics, has introduced Sense, a cutting-edge suite of AI-powered features designed to revolutionize the way teams extract insights, make strategic decisions, and enhance user experiences at speed and scale.

Integrated directly into the Contentsquare platform, Sense streamlines the analytics process by automating complex analyses, delivering user-friendly insights, and empowering teams of all skill levels to swiftly transition from data interpretation to actionable outcomes.

“We’ve reimagined analytics to help teams act faster and drive greater results,” said Jonathan Cherki, CEO & Founder of Contentsquare. “With Sense, we’re moving from one-click analytics to no-click intelligence — where AI doesn’t just surface the insights, it accomplishes tasks for you and frees you up to focus on what matters most: delivering incredible customer experiences.”

Introducing Sense: The Autonomous AI Agent Driving Insight-to-Action

At its core, Sense functions as an autonomous AI agent, capable of planning, analyzing, and taking action autonomously. Leveraging generative AI along with high-fidelity web and mobile app behavioral data from Contentsquare, Sense efficiently handles intricate analysis workflows, aligns insights with business objectives, and offers proactive recommendations for optimizing content, design, and conversion rates.

Key Features of Sense Include:

• Chat to Next-Best-Action: An intuitive natural language interface that allows any user to pose questions, create customized datasets, and visualize data efficiently, guiding them to the next optimal action without requiring technical expertise.
• Multi-Session Summaries: AI-generated summaries of user behaviors that identify key patterns, issues, and friction points across web and mobile sessions in a matter of seconds — eliminating the need to watch lengthy session replays.
• Voice of Customer: Automated survey creation and summarization, enabling teams to make customer feedback actionable without investing extensive time in tagging comments.
• Mobile App Analysis: Designed to provide comprehensive insights into mobile app interactions, including every tap, swipe, and gesture — crucial in today’s mobile-centric environment.

A recent Contentsquare survey revealed that over 37% of teams dedicate between 26% and 50% of their work hours to locating and validating data, underscoring the need for more efficient data access and streamlined processes. Upcoming features aim to support parallel analyses, offer design and content recommendations, and automate report scheduling.

“Sense AI has taken the guesswork — and the manual effort — out of analysis. What used to take days, we can now achieve in minutes. Our usage has skyrocketed because using Sense feels so intuitive and empowering — so much so that our product managers are in there every day now. With it, we can prioritize our roadmap — focusing on the features that matter most to our customers. At the end of the day, Contentsquare helps us make smarter decisions, faster — and build a better product for our customers,” said Andy Dover, Software Development Manager, Lightspeed Commerce.

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Revolutionizing Data Management: Introducing Data Connect

Recognizing that the quality of AI is contingent on data integrity, Contentsquare has launched Data Connect — a new solution that empowers teams to export experience, performance, and error data to their cloud environments efficiently. Data Connect supports out-of-the-box integrations with leading enterprise platforms like Snowflake, BigQuery, Databricks, Amazon Redshift, and S3, along with simplified connectivity to Microsoft Fabric.

“Contentsquare has played a key role in how organizations decode and leverage complex behavioral data, empowering customers to make data-driven decisions with confidence,” said Saptarshi Mukherjee, Director of Product, Data Engineering at Snowflake. “The introduction of Data Connect marks a significant leap forward, enabling teams to seamlessly integrate and synthesize product analytics and experience insights within Snowflake’s powerful ecosystem.”

Enhanced Mobile Insights with Smart Capture

Contentsquare has also enhanced mobile data collection with Smart Capture, which now supports popular mobile frameworks like React Native, Flutter, and Jetpack Compose. This feature ensures comprehensive behavioral data collection from mobile apps without requiring extensive manual tagging, accelerating the onboarding process and allowing retrospective data analysis.

“Our vision is to redefine what it means to leverage data. It’s about more than just faster insights — it’s about reshaping productivity and setting a new standard for how companies can operate in real time, all while staying focused on delivering the seamless, personalized experiences today’s customers expect,” added Cherki.