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Aera unveils Decision Intelligence to tackle customs shifts

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Enables companies to forecast the impact of tariffs, simulate risks, and optimize procurement and logistics using AI-powered decision-making

Aera Technology , the decision intelligence company ,  announced the launch of its new Tariff Mitigation Skill™ solution. Designed to unify supply chain data, forecast tariff impacts, adjust plans and actions in real time, and automate decisions, this solution helps companies reduce risk, protect margins, and remain agile in a changing trade environment.

According to Gartner®, “92% of supply chain executives cite increased costs as the top supply chain risk of the new U.S. government measures, and 45% of executives say passing the costs on to their customers is their top strategy for mitigating the new tariff costs*.” Companies that respond in real time to changes in pricing and product availability are best positioned to keep production lines running, fulfill downstream orders, and meet customer expectations in global markets.

“Tariff fluctuations are leading to increased complexity and new risks for global businesses,” said Fred Laluyaux, co-founder, president, and CEO of Aera Technology. “With decision intelligence, we help companies adapt to disruptive change by enabling optimal responses and fostering strategic agility. Today’s announcement underscores our continued commitment to innovative AI solutions that empower teams to manage change in real time and build resilient operations.”

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The company’s AI-powered decision intelligence platform, Aera Decision Cloud™, optimizes and automates decisions, delivering significant returns on investment for industry-leading organizations. Powered by Aera Decision Cloud, Aera Skills™ are composable capabilities that digitize decisions and orchestrate processes across key business functions. They enable Aera to understand all business decisions, make recommendations, take action, and learn from them—helping organizations remain independent and adaptable in an ever-changing environment.

Tariff Mitigation Skill von Area

Designed to help businesses manage the complexity of global trade tariffs, the Tariff Mitigation Skill leverages decision intelligence to assess, simulate, and respond to tariff changes, ensuring financial resilience and operational efficiency.

Impact identification and cost analysis

  • Identify in real time which products and materials are affected by tariff changes and quantify their impact on margins and cost prices

Scenario simulation and strategy modeling

  • Conduct forward-looking scenarios on potential tariff changes to weigh the pros and cons of procurement, pricing, and production before making decisions

Autonomous damage control

  • Trigger actions such as supply shifts, price updates and production changes, thus closing the circle from insight to implementation

Financial resilience and margin protection

  • Recommending and implementing strategic price changes and procurement alternatives to protect profitability in the face of fluctuating trade policies

Trade compliance and customs optimization

  • Automatically monitor more than 20,000 HTS codes to identify compliance risks, optimize classifications, minimize tariffs, and simplify documentation

Source: Businesswire

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