Snowflake has appointed Adrian De Luca as Vice President of Solution Engineering for Asia Pacific and Japan (APJ), bringing more than three decades of experience across enterprise technology, cloud transformation, and artificial intelligence to the role.
Based in Melbourne, Australia, De Luca will lead Snowflake’s solution engineering teams across the APJ region. His appointment comes as enterprises across Asia Pacific and Japan continue to move beyond AI experimentation and focus on integrating AI into practical business operations.
De Luca joins Snowflake after more than a decade at AWS, where he most recently served as Director of Cloud Acceleration for Asia Pacific. During his recent tenure, he focused heavily on enterprise AI and agentic systems, with experience spanning applications such as document processing and personalized marketing. Earlier in his career, he spent nearly 15 years at Hitachi Data Systems, where he rose to become CTO for Asia Pacific.
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His background reflects a broader shift taking place across the enterprise technology landscape. Organizations are increasingly looking at how cloud infrastructure, data platforms, and AI can work together to deliver measurable business outcomes rather than operating as separate technology initiatives.
In his new position, De Luca is expected to work with enterprises across APJ as they develop and scale AI strategies, with a particular focus on data-driven applications and agentic AI. His experience in cloud migration, application modernization, AI implementation, and developer transformation could provide a practical perspective as organizations navigate these changes.
The move also highlights the growing importance of regional technology leadership as companies across APJ accelerate their AI adoption. As enterprises seek to turn AI investments into operational capabilities, leaders with experience across cloud, data, and AI are increasingly positioned to help bridge the gap between technology strategy and implementation.
