Tuesday, October 7, 2025

OpenAI Unveils ChatGPT App Store and Developer SDK

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OpenAI has announced a significant expansion of its ChatGPT platform, introducing a new generation of interactive applications that seamlessly integrate with the chatbot. This development aims to transform ChatGPT into a comprehensive conversational assistant capable of performing tasks across various domains.

Introduction of Apps in ChatGPT

OpenAI has launched a suite of applications within ChatGPT, allowing users to engage with services like Booking.com, Canva, Coursera, Expedia, Figma, Spotify, and Zillow directly through natural language interactions. These integrations enable users to perform tasks such as designing presentations, booking travel, creating playlists, and browsing real estate listings all within the ChatGPT interface. The integration is initially available to logged-in users outside the European Union on Free, Go, Plus, and Pro plans, with plans to expand to EU users in the near future.

Developer Tools and App SDK

To facilitate the creation of these integrations, OpenAI has released the Apps SDK in preview. Built on the open standard Model Context Protocol (MCP), the SDK allows developers to build and test applications that function within ChatGPT. Developers can access guidelines, example apps, and testing tools through OpenAI’s developer portal. The company plans to begin accepting app submissions for review and publication later this year and will introduce monetization options for developers.

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Enhanced User Experience

The integration of these applications enhances the user experience by providing contextual suggestions and interactive interfaces within ChatGPT. For instance, when discussing topics like home buying, ChatGPT can suggest the Zillow app, allowing users to browse listings on an interactive map without leaving the chat. This approach blends familiar interactive elements such as maps, playlists, and presentations with new ways of interacting through conversation.

Strategic Vision

This initiative aligns with OpenAI’s broader vision of positioning ChatGPT as a central hub for productivity and digital interaction. By enabling third-party applications to function within ChatGPT, OpenAI aims to create a unified platform where users can accomplish a wide range of tasks through conversational interfaces.

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