Surfside, a leading retail media platform in advertising, is expanding its offering in Commerce Media to include in-store inventory. This is to enable brands to create personalized retail media campaigns not only on e-commerce sites but also on digital menus, ordering kiosks, and point of sale in stores.
This upgrade provides brands with greater engagement with the traditional shopping experience and provides retailers with an innovative means of earning revenue through promotional displays that may assist them in offsetting costs through advertising revenue.
Benefits of Surfside’s In-Store Retail Media Expansion
The new solution offers enhanced features aimed at improving interaction, metrics, and creativity delivery with:
- Personlized Messaging – Personalized messaging is based on the buyer’s purchase history, which caters to high
- Connected Omnichannel Experience – Provides integrated messaging across in-store, online, and off-site experiences.
- Closed-Loop Measurement – Facilitates measurement of the number of in-store advertisement exposures and their direct influence on sales in-store through real sales reports.
- Dynamic Creative Optimization – This feature optimizes the content in the ad campaign according to various criteria such as the availability of products, promotion in the location, and time.
- Nationwide Scale – Enables activation on thousands of screens located at different retail outlets, making it seamless, unlike traditional retail activations.
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Industry reports do indicate the significance of the physical retail space, since in-store marketing may increase sales of a given product by as much as 19%, while omnichannel retail media marketing, combining in-store marketing with online marketing, may register an average return of 1.5 to 2 times that of online marketing.
Retail Partners: Driving Measurable Results
Retail partners In the words of Matthew Cutone, the Founder & CEO at Seed Technology : “Through the use of the Surfside solution, we’re now able to give our retailers the ability to unlock the value of our in-store media assets. This not only gives the retailer an additional revenue stream to help offset costs but also to maximize the ability to reach the customer at the point of sale.”
