InMobi Advertising Launches Buyer Hub: AI-Powered Self-Service Platform for Streamlined Programmatic Buying
InMobi Advertising, a global leader in mobile-first programmatic advertising solutions, has announced the launch of InMobi Buyer Hub—a new self-service platform created to transform how media buyers access, plan, and purchase programmatic inventory. Tailored for a wide range of users—including agencies, brand marketers, retail media networks, demand-side platforms (DSPs), media owners, and curators—this platform delivers enhanced transparency, control, and precision across every stage of the buying process.
The InMobi Buyer Hub is powered by advanced agentic AI, significantly simplifying the curation process. It enables media buyers to rapidly generate high-quality programmatic deal IDs with unprecedented efficiency. The intuitive interface is designed to reduce campaign complexity while increasing impact, giving buyers a seamless experience from discovery to activation.
Several top-tier curators are already live on the platform. These include Audigent, a part of Experian, @curate, Givsly, and Antipodes, all of whom are leveraging sell-side curation to extend their audience data across programmatic environments.
“The InMobi Buyer Hub’s focus on sell-side curation removes the need for a broad, unfocused approach to audience development. It allows us to pre-package high-quality, contextually relevant inventory, enriched with data, into curated deals that buyers can target more efficiently,” says Kunal Nagpal, Chief Business Officer at InMobi Advertising. “Reducing noise in the bidstream and increasing signal quality helps improve win rates and ensures a greater share of media spend reaches performant, working media.”
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“Today’s buyers need simplicity, transparency, and trustworthy signals,” said Chris Feo, Chief Business Officer, Experian Marketing Services. “By bringing Audigent’s audiences into the InMobi Buyer Hub, planners unlock high-match mobile segments—turning more impressions into working media and driving measurable business outcomes.”
The platform also supports the integration of first-party data with InMobi Advertising’s robust user-level and contextual insights. These insights are sourced from its proprietary SDK and direct relationships with publishers, all while adhering to strict privacy standards. This integration equips media buyers with the tools to deliver highly precise targeting and achieve better results in real time.
“The future of programmatic isn’t about more noise, it’s about more signal,” says Rhys Denny, Co-Founder and CEO of @curate. “We’re proud to partner with InMobi Advertising to help power this new shift towards greater control and transparency, enabling smarter curation, cleaner supply paths, and faster activation across the open web. Together, we’re setting a new standard for how programmatic should perform.”
As part of its continued innovation, InMobi Advertising will soon invite brands and agencies to join a beta program for the next phase of the platform, expected to launch later this spring.
The introduction of InMobi Buyer Hub represents a significant evolution in programmatic media buying. With its AI-powered capabilities, privacy-first infrastructure, and self-serve design, the platform empowers media buyers to curate and activate high-performance campaigns—driven by data, optimized by real-time analytics, and built for results.
