Tuesday, June 3, 2025

Compulse & Placements.io Partner to Streamline Ad Sales at Scale

Related stories

EXL & Databricks launch GenAI tool for code migration

EXL, a leading data and AI-driven company, has deepened...

Aptean Acquisition of VLEX for DACH ERP Reach

Aptean Inc., a global leader in AI-powered enterprise resource...

Portless Raises $18M to Transform Global E-Com & Fulfillment

Portless, a U.S.-based innovator in global e-commerce fulfillment, announced...

Syneris Launches to Disrupt AI with Decentralized Compute

A unified network leveraging underused GPU and CPU resources...

Tenable to Acquire Apex Security to Boost AI Risk Coverage

Tenable Holdings, Inc., the exposure management company, announced its intent...
spot_imgspot_img

Compulse, a marketing technology and managed services company built for local media and agencies, and Placements.io, a leader in advertising sales, operations, and revenue management software, announced a strategic partnership now. This collaboration integrates Placements.io’s AdSalesOS platform with Compulse’s flagship solution, Compulse 360, delivering automated omnichannel ad activation at scale.

The integration transforms the advertising workflow for Compulse’s users, taking complex processes and reducing turnaround times from days to minutes. By unifying ad sales and fulfillment into one seamless system, the partnership enables customers to scale efficiently in an increasingly complicated advertising landscape.

Also Read: MarketCast Launches Hybrid AI-Human Advertising Research

Key benefits of the integration include:

  • Faster Turnaround Times: Automates manual entry and eliminates bottlenecks, reducing campaign activation times from days to minutes.
  • Streamlined Omnichannel Campaigns: Simplifies programmatic, walled garden, search, and social ad activations into a single workflow.
  • Enhanced Scalability: Automates routine processes, allowing customers to scale without needing significant team expansion as revenue grows.
  • Improved Accuracy and Collaboration: Synchronizes real-time data across teams, minimizing errors and ensuring smooth campaign execution.
  • AI-Powered Media Planning: Leverages Compulse’s AI-driven media planner to build data-informed campaigns tied to specific business outcomes.
  • Accelerated Revenue Collection: Speeds up invoicing and reconciliation, reducing administrative overhead.

“Integrating with Compulse 360 allows us to deliver a powerful, unified solution for ad sales and fulfillment,” said Evan Bowen, chief business officer at Placements.io. “This partnership empowers Compulse’s users to manage their sales workflows more efficiently, unlocking greater productivity and profitability.”

Placements.io plays a pivotal role in helping Compulse and our customers scale in today’s fast-growing advertising environment,” said Jonathan Muzio, VP of Business Development at Compulse. “By automating what once required extensive manual effort, we’re empowering our users to achieve their goals faster and more effectively. This integration, already live and serving thousands of advertisers, demonstrates our commitment to simplifying advertising operations and delivering results.”

Source: Businesswire

Subscribe

- Never miss a story with notifications


    Latest stories

    spot_img