Isabel Ferreira has joined TP (Teleperformance) as Vice President, Global AI Product, marking a new chapter in her career focused on the development of AI-powered products and experiences.
Ferreira announced the move on LinkedIn, saying she is excited to put her experience to work in shaping the next generation of AI-powered experiences at global scale. She also highlighted her first impressions of TP’s scale, people and approach to combining emotional intelligence with artificial intelligence.
In her new role, Ferreira will be part of TP’s global product organization, with AI becoming an increasingly important area across customer experience and business operations. The appointment comes as companies in the customer experience and business services sector continue to explore how artificial intelligence can be incorporated into products, platforms and customer interactions.
Ferreira’s move also reflects the growing importance of dedicated AI product leadership as organizations move beyond experimentation and focus on developing practical AI capabilities. Product leaders in this space increasingly need to connect technology development with customer needs, user experience and operational requirements.
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Her announcement does not provide extensive details about her specific responsibilities at TP, but the global nature of the role points to a focus on AI product development across markets rather than a single regional operation.
The transition adds to Ferreira’s professional experience in technology and AI-focused work. Her move also comes at a time when AI is becoming more closely integrated with customer experience strategies, particularly across large organizations managing interactions at significant scale.
For TP, Ferreira’s appointment places a dedicated product leadership role around AI at a time when the technology is reshaping how organizations approach customer engagement, automation and digital experiences.
Her next chapter will therefore provide a closer look at how AI product strategy evolves within the global customer experience industry as enterprises increasingly move from AI experimentation toward broader implementation.
