The partnership between Omnisend, the email and SMS marketing platform, and Triple Whale, the AI-powered intelligence platform for consumer brands, integrates Omnisend’s email and SMS performance data directly into Triple Whale’s dashboard. It offers ecommerce brands a single view of how their campaigns perform across channels. This integration will let businesses using both platforms see Omnisend campaign and automation metrics alongside paid and organic channels, website and revenue data telling them more about what drives results, when to shift budgets, and how to optimize performance. As Rytis Lauris, CEO of Omnisend, puts it: “Our mission at Omnisend is to take care of repetitive tasks so marketers can focus on creativity and growth. This partnership delivers on that by recognising that for ecommerce businesses email and SMS don’t exist in a vacuum.
Also Read: SearchStax Empowers Enterprises with Multi-Site Search Management for Governance and Marketing Agility
The integration eliminates the need to pull data from multiple tools, making it easy for brands to understand how their messages fit into their broader marketing strategy.” Similarly, AJ Orbach, Co-founder and CEO of Triple Whale, emphasises the value of unified data for decision-making: “At Triple Whale, we’re focused on helping brands see their business more clearly so they can scale faster and smarter. This integration with Omnisend brings that to life, giving ecommerce teams a unified view of how their email and SMS campaigns drive growth across the entire customer journey. Together, we’re empowering operators to make better full-funnel decisions faster and more confidently.” The integrated solution promises benefits such as one place to understand every channel, the ability to track revenue and conversion metrics like click-through rates and average order value, hourly data updates for real-time responsiveness, and AI assistance via Triple Whale’s “Moby” agent to answer plain-English questions about performance and improvement opportunities. The integration is now available to mutual customers of both platforms, who simply need to enable the connection in Triple Whale and link their Omnisend account to begin synchronising metrics.
