Freename, a leading multi-chain Web3 namespace platform, has teamed up with Etherlink, a Layer 2 blockchain powered by Tezos Smart Rollups, to introduce the new “.etherlink” top-level domain (TLD). This strategic collaboration marks a pivotal moment in the growth of blockchain domain adoption, providing users with a seamless way to create Web3 identities and manage digital assets across various platforms. To celebrate the launch, Freename is offering a special promotion—users can apply the coupon code ETHERLINK10 to purchase .etherlink domains or use it to receive a discount on premium domains during the first three months.
The newly launched .etherlink domain is set to be a foundational element in Etherlink’s blockchain-powered digital identity management. It provides both Web2 and Web3 users with the opportunity to secure their digital presence while benefiting from blockchain technology’s inherent advantages, such as decentralization and immutability, while retaining traditional domain functions.
Bridging Web2 and Web3 with Blockchain Domain Security
Etherlink is a permissionless Layer 2 blockchain that leverages the security of the Tezos Layer 1 network. It offers a decentralized governance model, fraud-proof mechanisms, and a resistance to censorship. Through this integration, Freename, an ICANN-accredited registrar, is extending its multichain Web3 namespace platform, bridging Web2 and Web3 by enabling the tokenization and securing of Web2 domains on the Etherlink blockchain, alongside other major blockchain networks. This innovation guarantees enhanced brand protection and domain security for Web2 businesses, while offering a seamless integration into the multi-chain ecosystem. Users can easily mint domains on the Etherlink network and manage them alongside their traditional Web2 domains, which supports over 50 blockchain networks.
Gherardo Varani, Head of BD at Freename, commented, “On-chain users need tailored solutions for digital identity. In a multi-chain world, interoperability is essential. With the Etherlink integration and the .etherlink TLD launch, we’re empowering the Etherlink and Tezos communities to secure dynamic identities that evolve with their Web3 journey.” He added, “The .etherlink TLD and our ability to tokenize Web2 domains on-chain will redefine brand protection and domain ownership, offering users the best of both worlds.”
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The partnership also leverages Etherlink’s cost-efficient transaction fees, set at an incredibly low rate of $0.001, providing users with an affordable, scalable option for interacting with blockchain technology and DNS systems. With the added benefit of Tezos Smart Rollups, users gain superior security and enhanced cross-chain compatibility with other major EVM networks. Etherlink’s decentralized architecture eliminates centralized bridges and administrative keys, ensuring an extra layer of security, trust, and censorship resistance.
Transforming the Etherlink Ecosystem
Cédric Roche, Business Development & Technical Support Director at Nomadic Labs (Tezos R&D Hub), emphasized, “Domains are the foundation of digital identity, and with Freename’s integration, we’re transforming how the Etherlink community connects and transacts. This is about more than just replacing wallet addresses—it’s about creating a more intuitive and accessible Web3 where traditional businesses and crypto-native users can seamlessly interact.”
This partnership is a significant milestone for the expanding Etherlink ecosystem, especially following recent developments within the Tezos ecosystem, such as the launch of the uranium.io marketplace on Etherlink and the upcoming Tezos X roadmap slated for mid-2024. The .etherlink domain will provide native Web3 identities for decentralized applications, smart contracts, and community members, allowing users to replace cumbersome hexadecimal wallet addresses with human-readable names.
Additionally, Etherlink projects can now create distinctive branded Web3 presences, enhancing trust and recognition within the ecosystem. With Freename’s innovative DNS technology, users can effortlessly connect their Web2 and Web3 identities, unlocking new opportunities for decentralized applications and services. Freename’s collaboration with Etherlink showcases its dedication to supporting the fusion of Web2 and Web3 technologies, delivering a secure, scalable, and decentralized domain ecosystem for users around the globe.
