Generative AI is no longer just a fancy tool marketers talk about. The technology is gradually transforming the marketing field to a more progressive...
Classic rule-based systems such as ‘if X, then Y’ used to be effective, but today’s customer journeys are way too intricate. Customers make interactions...
Though scrolling through 15,000 titles could be interpreted as a sign of freedom, in reality, it is overwhelming for the majority of viewers. Choice...
Customer experience transformation isn’t just a buzzword. It’s about moving from reacting to problems to actually anticipating what people need. Companies can’t wait until...