Martech

Sentiment Analysis: The X-Factor in Customer Engagement

In the 21st century, social media is a hub of opinions, from praise to complaints. No need to read minds anymore. Customer feedback is...

Customer Experience

Okta Introduces Okta AI – Securely Connecting People to Technology in the AI Era

Powered by data from Okta’s ecosystem, Okta AI delivers real-time Identity actions for security, user experience, and app development Okta, Inc., the leading independent Identity...

Customer Experience

IDC Names Best in Future of Customer Experience Award Winners

International Data Corporation (IDC) announced that Samsung Electronics America has been named the Overall Winner of the 2023 IDC Future Enterprise Best in Future...

Customer Experience

ServiceNow Announces Teleperformance as New AI Lighthouse Member

ServiceNow announced that global digital services leader Teleperformance is joining the AI Lighthouse program. Teleperformance will collaborate on the design, development, and deployment of...

Marketing and Analytics

Botify Announces New Measurement Benchmark Model for Confidently Calculating Return on Organic Search Spend

Early-stage client testing and input validates a new measurement standard for reliably calculating the return on investment for SEO. Botify, a leading performance marketing platform...

Martech

RTB House Bolsters Executive Team With the Hire of Michael Lamb as Chief Commercial Officer

RTB House, a global company that provides leading-edge marketing technologies for top brands and agencies worldwide, announces the appointment of Michael Lamb as Chief...

Customer Experience

Contentstack Announces Industry-First Amazon Bedrock Integration to Pioneer the Future of Digital Experiences

Contentstack, the leading Composable Digital Experience Platform (DXP) provider, announced the integration of Amazon Bedrock into Contentstack Automation Hub and AI Assistant. This strategic...

Martech

Dun & Bradstreet Hosts Power of Data + Generative AI Summit on October 12

Dun & Bradstreet, a leading global provider of business decisioning data and analytics, will host the company’s Power of Data + Generative AI Summit,...

Customer Experience

Contact Center Technologies Hold Key to Customer Experience (CX) Improvements

The Northridge Group Aligns with RISE Technology Advisors and Uniphore to Bring Artificial Intelligence (AI), Assisted Agent Solutions to Fortune 500 Contact Centers The Northridge Group,...

Analytics