Thursday, November 6, 2025

Marketing and Analytics

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Marketing and Analytics

Demandbase Announces New Integration with Gong for More Targeted and Impactful Customer Engagement

Demandbase, the leader in AI-driven account-based go-to-market (GTM), announced it has launched a new integration that is the first in a series of product...
Marketing and Analytics

International Data Group (IDG) Appoints Michelle Boockoff-Bajdek as Chief Marketing Officer

International Data Group (IDG), the leading market intelligence and data company, announced the appointment of seasoned marketing executive Michelle Boockoff-Bajdek as Chief Marketing Officer...
Marketing and Analytics

Aprimo Announces Acquisition of Personify XP to Extend Digital Asset Management for Real-Time Content Personalization and Analytics

Aprimo, the leader in Digital Asset Management (DAM) and Content Operations, announced the acquisition of Personify XP, a leading content personalization and real-time analytics platform....
Advertising and Sales

Botmaker Boosts Its Expansion in the USA with the Appointment of a Strategic Director

Christian Martinez Joins as US Country Director to Drive Growth and Innovation in AI and WhatsApp Conversational Solutions for Business Botmaker, the leading chatbot platform with generative AI,...
Marketing and Analytics

Infosys Aster™ – The AI-amplified marketing suite that delivers engaging brand experiences, enhanced marketing efficiency, and accelerated business growth

Infosys, a global leader in next-generation digital services and consulting, announced the launch of Infosys Aster™ – a set of AI-amplified marketing services, solutions...
Marketing and Analytics

Razorfish Unveils R-Index, A Proprietary Data Solution for Creating Unified Experiences in Collaboration with Google Cloud

Marketing transformation leader Razorfish, a Publicis Groupe agency, announced the launch of R-Index, a proprietary data solution. In collaboration with Google Cloud, R-Index is built...
Marketing and Analytics

Reltio’s Newest Innovations Empower Data Leaders with Premier Data Unification and AI Capabilities

The latest release of the Reltio Connected Data Platform expands GenAI capabilities, adds Product and Supplier velocity packs, enhances audience-segmentation capabilities Reltio, a leader in...
Marketing and Analytics

Intero Digital Announces Intero Gro: Making An Impact With Advanced Generative Engine Optimization

Intero Digital, a leading innovator in digital strategy solutions, is excited to announce the launch of Intero GRO (Generative Response Optimization) - a proprietary...
Generative AI

New SAS GenAI tools for marketers leverage Amazon Bedrock

SAS, a global leader in data and AI, is adding new generative AI (GenAI) capabilities to its MarTech solution SAS Customer Intelligence 360. In a new integration with...
Marketing and Analytics

Higher Logic Releases New AI Features

AI Assistant, AI Suggested Tags, and Bulk Upload with AI mark a new era in AI-powered member and customer engagement Higher Logic, the leading online...
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