Friday, January 31, 2025

Marketing and Analytics

CivicScience
CivicScience, the leader in real-time consumer insights, announced the release of a generative AI analytics assistant that uniquely solves trust issues surrounding this rapidly expanding technology, making it safe for use in critical business decisions. "GenAI is transforming how corporate leaders get value from data, and the guardrails we've created...
Google Cloud
Vertex AI Search for media's recommendations capabilities are now generally available, helping to improve audience experiences Google Cloud announced new Vertex AI Search capabilities that are purpose-built to help media and entertainment companies give audiences more personalized experiences. Recommendations are our first generally available capabilities, providing media companies with generative AI-powered...
GrowthLoop
GrowthLoop, a Composable CDP, announced the release of a range of generative AI-enabled product enhancements built on Google Cloud. Now that GrowthLoop has helped solve customer data bottlenecks for marketing teams at companies like Mercari and Red Sox with a leading composable customer data platform (CDP), it has set out to solve the...
BlastPoint
Businesses Make Smart Decisions and Grow Revenue with BlastPoint’s Predictive Machine Learning Technology BlastPoint, a minority-led AI consumer analytics trailblazer, surpasses $8 million in funding with the recent investment from Curql. The company will use the capital to accelerate its upward trajectory as the industry’s most personalizable and accurate customer insights...
Mention Me
Mention Me announced that its Customer Advocacy Intelligence Platform is now an SAP Endorsed App, available for online purchase on SAP® Store. SAP Endorsed Apps are a category of solutions from SAP’s partner ecosystem that help customers become best-run, intelligent enterprises. Endorsed apps are meant to deliver value with...
Playground xyz
Playground xyz, the leading attention measurement and optimisation platform, announced its partnership with TVision, the company measuring every second of TV and CTV viewer engagement. With this first-to-market partnership, advertisers can now accurately and scalably measure attention on YouTube CTV in real-time. Playground xyz, the leading attention measurement and optimisation...
Core BTS
Core BTS, a full-service digital transformation consulting firm, announces that the company is now a Microsoft 365 Copilot Partner. Core BTS is one of a select group of partners invited to participate. Microsoft 365 Copilot is an artificial intelligence assistant feature for Microsoft 365 applications and services. It is a...
BioXcel Therapeutics
BioXcel Therapeutics, Inc., a biopharmaceutical company utilizing artificial intelligence to develop transformative medicines in neuroscience, announced that the Centers for Medicare & Medicaid Services (CMS) has issued a permanent and product-specific J-Code for IGALMI™ (dexmedetomidine) sublingual film, which is approved for the acute treatment of agitation associated with schizophrenia...
Rally
Rally AI is the first AI tool in recruiting that uses benchmark data, recommendations and best practices to guide professionals in building a stand-out employer brand that attracts top talent to their company's culture and careers, while tracking and proving the ROI of their strategy. Rally®, the leading platform for...
Content Marketing
Companies can de­rive significant benefits from le­veraging the capabilities of AI in marke­ting, sales, and customer service­ functions. The incorporation of AI in marke­ting is not just a passing trend, but rather a widespre­ad practice across all industries. Content marke­ting is an area that greatly bene­fits from the computational power...