Friday, January 31, 2025

Marketing and Analytics

Salesforce
ADP and Salesforce will pioneer the future of human capital management for ADP’s more than 1 million clients with AI, data, and CRM Salesforce, the #1 AI CRM, and ADP, a leading global technology company providing human capital management (HCM) solutions, announced the expansion of their work together to reimagine ADP’s...
Elixirr
Purchase is latest step toward Elixirr's ambition to be the fastest growing U.S. challenger consultancy in 2024 Elixirr, the established, global award-winning challenger consultancy, announced it has acquired U.S. management consultancy Insigniam. Insigniam, which employs 53 people worldwide, have been undisputed market leaders in organizational breakthroughs, innovation and transformations for more...
HubSpot
HubSpot, Inc., the customer platform for scaling businesses, announces that it has successfully finalized its acquisition of Clearbit, a top B2B data provider. Clearbit is now a wholly owned subsidiary of HubSpot and will be integrated as an offering within HubSpot’s customer platform over time. With the acquisition of Clearbit,...
Jasper
The new program is purpose-built to incorporate AI functionality into marketing workflows, removing the barrier to experimentation and disrupting the traditional hours-based model with a move towards value-based pricing Jasper, an end-to-end AI copilot for better marketing outcomes, is introducing the launch of its Solutions Partner Program. The advancement of...
FunnL 
FunnL (a movingDneedle Pvt Ltd Company), a leading provider of B2B sales outsourcing and lead generation and engagement SaaS tools, announced the appointment of Ms Shashi Vadana Reddy as Global Head of FunnL.ai. With over 25 years of experience in marketing, Reddy brings invaluable expertise to the table, having previously held enriched...
Amperity
Amperity, the AI-powered enterprise customer data platform (CDP) for consumer brands, announced that it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Audience and Data Management. Achieving the AWS Advertising and Marketing Technology Competency recognizes Amperity for its expertise in providing...
HUMAN Security
HUMAN Defense Platform ensures ad inventory offers complete fraud protection on AWS from start to finish reaching real humans across all media channels HUMAN Security, Inc., a digital fraud platform disrupting bot attacks, online fraud and abuse across the buyer's journey, announced that it has achieved the Amazon Web Services (AWS)...
GrowthLoop
GrowthLoop, a Composable CDP, announced the release of a range of generative AI-enabled product enhancements built on Google Cloud. Now that GrowthLoop has helped solve customer data bottlenecks for marketing teams at companies like Mercari and Red Sox with a leading composable customer data platform (CDP), it has set out to solve the...
AI in Marketing
Life's all about change, right? Well, marketing's no exception. AI marketing, thanks to cool tools like ChatGPT, is shaking things up big time. It's not just a game-changer; it's your secret weapon. With AI marketing, you blend tech magic with customer vibes, getting the lowdown on your customer journey and...
EVERSANA
Adoption of Adobe generative AI capabilities to propel personalized content to patients, providers and payers across the brand lifecycle EVERSANA, a leading provider of commercial services to the global life sciences industry, announced it has selected Adobe Firefly for Enterprise to transform its content supply chains with the power of generative...