Saturday, December 28, 2024

Marketing and Analytics

Amperity
Amperity, the AI-powered enterprise customer data platform (CDP) for consumer brands, announced that it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Audience and Data Management. Achieving the AWS Advertising and Marketing Technology Competency recognizes Amperity for its expertise in providing...
HUMAN Security
HUMAN Defense Platform ensures ad inventory offers complete fraud protection on AWS from start to finish reaching real humans across all media channels HUMAN Security, Inc., a digital fraud platform disrupting bot attacks, online fraud and abuse across the buyer's journey, announced that it has achieved the Amazon Web Services (AWS)...
GrowthLoop
GrowthLoop, a Composable CDP, announced the release of a range of generative AI-enabled product enhancements built on Google Cloud. Now that GrowthLoop has helped solve customer data bottlenecks for marketing teams at companies like Mercari and Red Sox with a leading composable customer data platform (CDP), it has set out to solve the...
AI in Marketing
Life's all about change, right? Well, marketing's no exception. AI marketing, thanks to cool tools like ChatGPT, is shaking things up big time. It's not just a game-changer; it's your secret weapon. With AI marketing, you blend tech magic with customer vibes, getting the lowdown on your customer journey and...
EVERSANA
Adoption of Adobe generative AI capabilities to propel personalized content to patients, providers and payers across the brand lifecycle EVERSANA, a leading provider of commercial services to the global life sciences industry, announced it has selected Adobe Firefly for Enterprise to transform its content supply chains with the power of generative...
CivicScience
CivicScience, the leader in real-time consumer insights, announced the release of a generative AI analytics assistant that uniquely solves trust issues surrounding this rapidly expanding technology, making it safe for use in critical business decisions. "GenAI is transforming how corporate leaders get value from data, and the guardrails we've created...
Google Cloud
Vertex AI Search for media's recommendations capabilities are now generally available, helping to improve audience experiences Google Cloud announced new Vertex AI Search capabilities that are purpose-built to help media and entertainment companies give audiences more personalized experiences. Recommendations are our first generally available capabilities, providing media companies with generative AI-powered...
GrowthLoop
GrowthLoop, a Composable CDP, announced the release of a range of generative AI-enabled product enhancements built on Google Cloud. Now that GrowthLoop has helped solve customer data bottlenecks for marketing teams at companies like Mercari and Red Sox with a leading composable customer data platform (CDP), it has set out to solve the...
BlastPoint
Businesses Make Smart Decisions and Grow Revenue with BlastPoint’s Predictive Machine Learning Technology BlastPoint, a minority-led AI consumer analytics trailblazer, surpasses $8 million in funding with the recent investment from Curql. The company will use the capital to accelerate its upward trajectory as the industry’s most personalizable and accurate customer insights...
Mention Me
Mention Me announced that its Customer Advocacy Intelligence Platform is now an SAP Endorsed App, available for online purchase on SAP® Store. SAP Endorsed Apps are a category of solutions from SAP’s partner ecosystem that help customers become best-run, intelligent enterprises. Endorsed apps are meant to deliver value with...