Marketing and Analytics

Generative AI

EVERSANA to Use Adobe Firefly for Enterprise in Creative Development & Modular Content Production for Life Sciences Marketing

Adoption of Adobe generative AI capabilities to propel personalized content to patients, providers and payers across the brand lifecycle EVERSANA, a leading provider of commercial...

Marketing and Analytics

CivicScience Solves Generative AI Trust Issue With Newest Consumer Insights Product

CivicScience, the leader in real-time consumer insights, announced the release of a generative AI analytics assistant that uniquely solves trust issues surrounding this rapidly...

Marketing and Analytics

Google Cloud Launches New Vertex AI Search Capabilities for Media and Entertainment Companies

Vertex AI Search for media's recommendations capabilities are now generally available, helping to improve audience experiences Google Cloud announced new Vertex AI Search capabilities that are...

Marketing and Analytics

Generative Marketing: GrowthLoop Furthers Industry Transformation with Google Cloud

GrowthLoop, a Composable CDP, announced the release of a range of generative AI-enabled product enhancements built on Google Cloud. Now that GrowthLoop has helped...

Marketing and Analytics

AI Startup BlastPoint Exceeds $8M Seed Funding to Accelerate Expansion of Customer Insights Solution

Businesses Make Smart Decisions and Grow Revenue with BlastPoint’s Predictive Machine Learning Technology BlastPoint, a minority-led AI consumer analytics trailblazer, surpasses $8 million in funding...

Marketing and Analytics

Mention Me Customer Advocacy Intelligence Platform Now an SAP Endorsed App Available on SAP Store

Mention Me announced that its Customer Advocacy Intelligence Platform is now an SAP Endorsed App, available for online purchase on SAP® Store. SAP Endorsed...

Marketing and Analytics

Playground xyz and TVision Join Forces to Create First True Cross Channel Attention Measurement for YouTube

Playground xyz, the leading attention measurement and optimisation platform, announced its partnership with TVision, the company measuring every second of TV and CTV viewer...

Marketing and Analytics

Core BTS Selected as a Microsoft 365 Copilot Partner

Core BTS, a full-service digital transformation consulting firm, announces that the company is now a Microsoft 365 Copilot Partner. Core BTS is one of...

Marketing and Analytics

BioXcel Therapeutics Receives Permanent J-Code for IGALMI™ (dexmedetomidine) Sublingual Film from Centers for Medicare & Medicaid Services

BioXcel Therapeutics, Inc., a biopharmaceutical company utilizing artificial intelligence to develop transformative medicines in neuroscience, announced that the Centers for Medicare & Medicaid Services...

Marketing and Analytics

Rally Introduces Rally® AI™ Recruitment Marketing Assistant

Rally AI is the first AI tool in recruiting that uses benchmark data, recommendations and best practices to guide professionals in building a stand-out...