Friday, January 31, 2025

Marketing and Analytics

Agillic
Agillic reinforces its best-of-breed platform commitment, welcoming Martin Lindboe as CTO. With a distinguished career spanning software development, entrepreneurship, and corporate leadership, Martin Lindboe is well-positioned to drive innovation and ensure Agillic’s continued focus as a growth engine for its clients. As Agillic looks ahead, Martin's strategic priorities will include...
Botify
Early-stage client testing and input validates a new measurement standard for reliably calculating the return on investment for SEO. Botify, a leading performance marketing platform for organic search, announces an exciting advancement in calculating returns associated with organic search, known as Return on Organic Search Spend (ROSS). The new calculation...
Invoca
Former Demandbase and Replicant CMO Peter Isaacson joins Invoca after the company surpassed $100 million in annual recurring revenue (ARR) during its last fiscal year Invoca, a recognized leader in Conversation Intelligence AI, announced the addition of Peter Isaacson as chief marketing officer. Isaacson joins Invoca at a pivotal time, as the company expands...
Acquia
Native Integration for AI-Generated Product and Image Descriptions Speed Time to Market for Digital Assets Used Across Customer Channels Acquia, the digital experience leader, announced new integrations between Acquia DAM and industry-leading generative AI solutions ChatGPT and Clarifai. These integrations enable creatives and marketers using the Acquia digital asset management (DAM) platform...
Pixis
Pixis, a leading codeless AI infrastructure company focused on enabling brands to enhance performance marketing, has raised $85 million in its series C1 funding round. The round was led by Touring Capital and brings the company’s capital raised to $209 million. The new and existing investors who participated in...