Most Martech leaders talk about guardrails like they are a necessary evil. Something you tolerate because legal asks for it. Something that slows launches,...
Most companies spent the last ten years doing exactly what they were told. Collect data. Store it. Build lakes. Build warehouses. Copy the warehouses....
In 2024, most marketing teams were still experimenting with chatbots. These tools answered questions, rewrote copy, and helped teams move a little faster. Useful,...